# Versatile Oil As an ingredient, olive oil is being pushed beyond its traditional uses. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Mar 22, 2021 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/versatile-oil ## Key Figures - Trend score: 4.5/10 - Evidence articles: 4 ## What is the Versatile Oil trend? **Versatile Oil:** Olive oil is recognized for its anti-inflammatory and antioxidant properties. Traditionally used as a cooking or dipping staple, brands are now leveraging the ingredient in new formats. While some are launching drinkable olive oils, others are harnessing it within beauty products. ## The consumer insight behind the Versatile Oil trend The health and wellness movement has changed the lifestyle habits of consumers, instilling in them a sense of curiosity and a dedication to constantly optimize their routine in order to reach their best possible selves. As a result, many are looking for ways to supercharge their habits—whether it is through skincare, nutrition, sport, or something else. In doing so, individuals feel more energized, which allows them to be more productive and confident in their day-to-day. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 20 to Mar 23, 2021 - Published: Mar 22, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Versatile Oil trend ### Olive oil beyond traditional use Brands are leveraging olive oil in new formats such as drinkable olive oils and within beauty products, beyond the traditional use as a cooking or dipping staple. ### Health and wellness movement The health and wellness movement instills in consumers a sense of curiosity and dedication to constantly optimize their routine to feel more energized which allows them to be more productive and confident in their day-to-day. ### Supercharging daily habits Consumers are looking for ways to supercharge their habits in skincare, nutrition, sport, or something else, in order to reach their best possible selves. ## What the Versatile Oil trend means for industry ### For Beauty and cosmetics industry Olive oil is being leveraged in beauty and cosmetic products, offering disruptive innovations in the industry. ### For Health and wellness industry Olive oil is recognized for its anti-inflammatory and antioxidant properties and is being used in new formats, providing opportunities for disruptive innovation in the health and wellness industry. ### For Food industry Olive oil is being used in new and innovative ways beyond the traditional use as a cooking or dipping staple, providing opportunities for disruptive innovation in the food industry. ## Workshop question How can your brand harness the power of olive oil? ## Trend signals for Versatile Oil Trend score 4.5 out of 10, from popularity 63%, activity 64%, freshness 10%. - Popularity: 63% - Activity: 64% - Freshness: 10% ## Examples of the Versatile Oil trend 4 featured examples from Jan 20 to Mar 23, 2021. - [Drinkable Olive Oil](https://www.trendhunter.com/trends/living-elixir): Saint Supply Launched Living Elixir, Featuring Organic, Hand-Picked Olives (Category: Marketing) Implication: The food and beverage industry can explore creating drinkable oil products with unique health benefits for consumers. - [Aesthetically Pleasing Olive Oils](https://www.trendhunter.com/trends/fancy-peasant): Fancy Peasant's Everything Olive Oil is Versatile and Chic (Category: Lifestyle) Implication: Innovative packaging solutions can add value and appeal to food products like olive oil. - [Olive Oil Beauty Brands](https://www.trendhunter.com/trends/jlo-beauty): Launched by J Lo, JLO Beauty Leverages Olive Oil's Natural Properties (Category: Pop Culture) Implication: Cosmetics companies can explore the use of natural and hero ingredients in their products to disrupt the industry and appeal to consumers seeking more effective and natural beauty… - [Olive Oil Skincare Lines](https://www.trendhunter.com/trends/olive-oil-skincare): Wonder Valley's Oil Shop Includes Nutrious Olive Oils & Beauty Products (Category: Marketing) Implication: There is an opportunity for businesses to innovate olive oil-based skincare products that cater to diverse skin types and beauty concerns. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)