# Versatile Cheese Cups Cottage cheese gets more diversified to appeal to the masses. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Jun 4, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/versatile-cheese-cups ## Key Figures - Trend score: 2.3/10 - Evidence articles: 4 ## What is the Versatile Cheese Cups trend? **Versatile Cheese Cups:** Cottage cheese-a traditionally healthy snack associated with dieting is getting more versatile with new flavors, and ingredients like cannabis, fruit, and spices that will appeal to more consumers. ## The consumer insight behind the Versatile Cheese Cups trend Today's consumer is increasingly drawn to new experiences and unique products. The experimentation that more consumers are willing to take on in the food space due to the rise of "foodie" culture has resulted in a revamping of even the most traditional products. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 29 to May 14, 2019 - Published: Jun 4, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Versatile Cheese Cups trend ### Versatile Cottage Cheese As consumers search for new experiences and unique products, cottage cheese brands are introducing diverse flavors, ingredients, and add-ins to their products to appeal to a wider range of tastes. ### Savory Snack Mix-ins Dairy and snack brands are launching unique mix-ins with savory flavors to cater to consumers looking for on-the-go low-fat, high-protein snacks with a little bit of zing. ### Fruit-Infused Layers Cottage cheese products are also coming with layers of fruit-infused compote to give consumers a fresh burst of flavor in their creamy snack. ## What the Versatile Cheese Cups trend means for industry ### For Dairy Industry With the search for unique flavor innovations in the cottage cheese industry, there is an opportunity for dairy companies to develop flavors that appeal to the diverse tastes of consumers. ### For Snack Industry As more consumers look for on-the-go snacks that are high in protein and low in carbs, snack companies can create innovative savory options that cater to their palate. ### For Health and Wellness Industry Brands can emphasize the nutritional benefits of cottage cheese as a low-fat, high-protein diet snack to cater to consumers who want better-for-you snack options. ## Workshop question How can your brand take a traditional product and reinvent it using the Pattern of Redirection? ## Trend signals for Versatile Cheese Cups Trend score 2.3 out of 10, from popularity 38%, activity 21%, freshness 8%. - Popularity: 38% - Activity: 21% - Freshness: 8% ## Examples of the Versatile Cheese Cups trend 4 featured examples from Mar 29 to May 14, 2019. - [Savory Cottage Cheese Cups](https://www.trendhunter.com/trends/savory-cottage-cheese): The DairyPure Mix-ins Pair Cottage Cheese with Tomato & Spicy Peppers (Category: Lifestyle) Implication: The dairy industry can explore the addition of savory mix-ins to cottage cheese and other dairy products to cater to changing consumer preferences. - [Cannabis Cottage Cheese Cups](https://www.trendhunter.com/trends/cannabis-cottage-cheese): Muuna Introduced a Unique Cottage Cheese for April Fool's Day (Category: Unique) Implication: The food and beverage industry can explore new opportunities by incorporating cannabis into their product lines or creating unique limited-edition items. - [Layered Fruit-Infused Cottage Cheeses](https://www.trendhunter.com/trends/goodness-cottage-cheese): Graham’s The Family Dairy Goodness Cottage Cheeses are Tasty (Category: Lifestyle) Implication: Dairy industry can explore innovative ways to infuse fruit flavors into various products and leverage consumer demand for healthier snacking options. - [Peppery Cottage Cheese Cups](https://www.trendhunter.com/trends/hood-savory-cottage-cheese): Hood's Savory Cottage Cheese Features Four Kinds of Peppercorns (Category: Lifestyle) Implication: Brands and food manufacturers can innovate savory and zesty products such as dips and spreads made from cottage cheese and peppercorn flavors to cater to consumers' preferences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)