# Integrated Auto Consumers opt for vehicle add-ons that facilitate safe device usage. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Oct 19, 2015 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vehicular-projection ## Key Figures - Trend score: 4.5/10 - Evidence articles: 4 ## What is the Integrated Auto trend? **Integrated Auto:** Understanding that young drivers often rely on their smartphones and other devices, automobile manufacturers are developing ways to use them safely while driving. These innovations take the form of connective solutions, hi-tech window displays and socially optimize vehicle add-ons. Millennial consumers are willing to spend extra money on products that will seamlessly integrate the varied parts of their lives into one streamlined process. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 5, 2014 to Oct 20, 2015 - Published: Oct 19, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Integrated Auto trend ### Safe Auto Integration Automakers are innovating with heads-up displays and add-ons that allow drivers to keep their devices safely on and integrated with their vehicles. ### Hands-free Device Usage Tech companies are making hands-free device usage ubiquitous with the development of heads-up displays that allow drivers to keep their eyes on the road while using their devices. ### Experience Sharing In an era of social media dependence, consumers are looking for ways to share their experiences seamlessly while on the road. This has led to the development of auto accessories like the Waylens camera that enables drivers to share their scenic routes with friends and followers. ## What the Integrated Auto trend means for industry ### For Automotive Industry With the increasing incorporation of technology into vehicles, automakers can identify opportunities to develop safe integration methods while also creating new products and services that cater to the gadget-hungry consumer. ### For Tech Industry Innovative companies with expertise in artificial intelligence and machine learning are well-poised to drive the integration of technological safety measures into vehicles. ### For Social Media Industry Social media platforms have a unique opportunity to capitalize on the ever-growing interest in user-generated content by developing products and services that tap into the creation and sharing of location-based experiences while driving. ## Workshop question What's an emerging behavior emerging in your market that your brand could help improve or facilitate? ## Trend signals for Integrated Auto Trend score 4.5 out of 10, from popularity 65%, activity 63%, freshness 8%. - Popularity: 65% - Activity: 63% - Freshness: 8% ## Examples of the Integrated Auto trend 4 featured examples from Aug 5, 2014 to Oct 20, 2015. - [Affordable Heads-Up Displays](https://www.trendhunter.com/trends/hudway-glass): The Hudway Glass Offers a Flexible Heads-Up Display For a Low Price (Category: Autos) Implication: Affordable heads-up displays provide an opportunity for automotive companies to incorporate this technology into their vehicles and enhance the driving experience. - [Socially-Fuelled Car Cameras](https://www.trendhunter.com/trends/car-camera-system): The Waylens Car Camera System Lets Drivers Share Scenic Road Footage (Category: Autos) Implication: Opportunity for the car industry to integrate multimedia functionalities and social media connectivity into their vehicle offerings. - [High-Tech Windshield Displays](https://www.trendhunter.com/trends/navdy): The Navdy Heads-Up Display Lets You Keep Your Eyes On the Road (Category: Autos) Implication: Automakers can explore partnerships with Navdy or create their own head-up displays to improve driver safety. - [Futuristic Windshield Displays](https://www.trendhunter.com/trends/continental-arhud): The Continental AR-HUD System Displays Information on Windshields (Category: Autos) Implication: Continued advancements in windshield display technology could disrupt the automotive industry by transforming the driving experience and giving companies a competitive edge. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)