# Vehicular Lounge Car interiors focus on social comfort and relaxation. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Nov 22, 2016 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vehicular-lounge ## Key Figures - Trend score: 5.0/10 - Evidence articles: 7 ## What is the Vehicular Lounge trend? **Vehicular Lounge:** Innovations within autonomous vehicles take a turn towards comfort and socialization, transforming the interior of cars from functional seats to lounge-like relaxations areas. Outfitted with more advanced tech features and accessories, auto design and conceptual layouts begin to feature spa-like amenities, allowing passengers to indulge in stress-reducing rituals and creating a more experiential commute. ## At a Glance - Evidence: 7 featured examples - Articles from: Aug 20, 2015 to Jul 20, 2017 - Published: Nov 22, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Vehicular Lounge trend ### Comfort-Oriented Vehicular Interiors As autonomous driving technology advances, car interiors are increasingly designed to provide more comfortable, luxurious, and customizable experiences for passengers. ### Communal and Modular Seating Arrangements With autonomous vehicles freeing up passenger time, concept vehicles are exploring communal, modular seating arrangements to encourage socialization, work, or relaxation during the commute. ### Customizable Seat Designs with 3D Scanning Technology A new wave of customization in high-end cars is arriving through 3D scanning technology, providing the most optimal driver experience through custom form-fitting seat designs. ## What the Vehicular Lounge trend means for industry ### For Automotive Industry The trend towards more comfortable, autonomous vehicles is revolutionizing the automotive industry, and redefining what a ‘car’ means for consumers. ### For Luxury and High-End Goods Industry The increasing demand for ultra-luxury, high-end cars is creating a new market for customized products, pushing the limits of material quality and design aesthetic. ### For Augmented Human Experience Industry As autonomous cars facilitate more free time, the demand for enhanced in-car experiences is creating a new market for augmented human experiences, with somatic customization and personalization in focus. ## Workshop question How can you tap into the increasing leisure time consumers are enjoying as technology becomes a precedent in their lives? ## Trend signals for Vehicular Lounge Trend score 5.0 out of 10, from popularity 67%, activity 76%, freshness 8%. - Popularity: 67% - Activity: 76% - Freshness: 8% ## Examples of the Vehicular Lounge trend 7 featured examples from Aug 20, 2015 to Jul 20, 2017. - [Ergonomic Vehicle Seat Pillows](https://www.trendhunter.com/trends/support-pillows): These Carseat Support Pillows Reduce Stress During Lengthy Drives (Category: Autos) Implication: Car companies can develop more ergonomic seats and accessories to enhance the driving experience, offering a competitive edge and attracting buyers concerned about their health. - [Ultra-Luxurious Limousines](https://www.trendhunter.com/trends/bmw-7-series): The New BMW 7 Series Cars Feature Truly Opulent Interiors (Category: Autos) Implication: Innovations in luxurious interiors will drive the demand for high-end vehicles in the automotive industry. - [Communal Seating Vehicles](https://www.trendhunter.com/trends/modern-vehicle): The Audi 'Aura' is a Modern Vehicle that Encourages Socialization (Category: Autos) Implication: The automotive industry can explore the development of vehicles with intuitive seating and modular interiors to encourage socialization and accommodate the changing needs of auton… - [Spa-Like Vehicle Interiors](https://www.trendhunter.com/trends/vehicle-interior): This Volvo S90 Excellence Vehicle Interior Concept is Lavish (Category: Autos) Implication: Companies in the automotive industry can invest in designing and producing new and luxurious autonomous vehicle interiors with advanced technology to entertain passengers. - [Customized Luxury Car Seats](https://www.trendhunter.com/trends/luxury-car-seats): Aston Martin 3D Scans Drivers to Create Ultra-Comfortable Seats (Category: Autos) Implication: Luxury car manufacturers may incorporate 3D scanning and printing to create highly customized, luxury car interiors as a premium feature. - [Transformable Lounge Cars](https://www.trendhunter.com/trends/lounge-car): Ford's Living Room on Wheels Lets You Lounge in Your Self-Driving Car (Category: Autos) Implication: The automotive industry can consider creating innovative designs that cater to the relaxation and entertainment needs of occupants in autonomous vehicles. - [Ventilating Car Seats](https://www.trendhunter.com/trends/viotek-heating-cooling-seat-cushion): The Viotek Heating & Cooling Seat Cushion Has Your Covered in Any Season (Category: Autos) Implication: The automotive industry has the opportunity to capitalize on developing and incorporating accessories like the Viotek Heating & Cooling Seat Cushion into their vehicle designs to… ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)