# Veggie Ubiquity A healthful addition, vegetables are being integrated to create unexpected recipes. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jul 9, 2013 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/veggie-ubiquity ## Key Figures - Trend score: 2.7/10 - Evidence articles: 6 ## What is the Veggie Ubiquity trend? **Veggie Ubiquity:** Reflecting an emphasis on healthy eating and integrating nutritional ingredients into all sorts of recipes, vegetables are being added into dishes that wouldn't traditionally use them. Emphasizing the way in which consumers are looking for products that offer two purposes in one, these innovations are indicative of the future of health food. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 9, 2012 to Jul 3, 2013 - Published: Jul 9, 2013 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Veggie Ubiquity trend ### Veggie-Based Creativity Innovation using veggies, unexpected combinations, and combining health benefits with flavors. ### Homemade Veggie Revelry DIY food preparation with veggies, creative fusion of flavors with easy-to-find resources, and home-cooked meals with a more unique range of nutrients. ### Healthy Food Mixology Healthier versions of traditional recipes, fusion of health and taste to enhance meals with unique flavors and nutrient benefits. ## What the Veggie Ubiquity trend means for industry ### For Food and Beverage Industry This industry can benefit from the trend by offering unique veggie-based items as a main focus or as an alternative twist to existing product offerings. ### For Health and Wellness Industry The health industry can look for ways to inject more veggies to the meals of their clients to promote a more balanced diet and wellness for patients. ### For Agriculture and Farming Industry This industry has room to grow by harnessing the increased demand for newly discovered veggies, and meets the needs of a more diverse range of consumers looking for healthier vegetable-based options. ## Trend signals for Veggie Ubiquity Trend score 2.7 out of 10, from popularity 42%, activity 32%, freshness 8%. - Popularity: 42% - Activity: 32% - Freshness: 8% ## Examples of the Veggie Ubiquity trend 6 featured examples from Aug 9, 2012 to Jul 3, 2013. - [Festive Fowl Veggie Platters](https://www.trendhunter.com/trends/turkey-food-art): The Turkey Food Art Plate is a Fresh Dish for Festive Dinners (Category: Lifestyle) Implication: There is opportunity for innovative companies in the food and beverage industry to create unique, healthy platters and snacks for parties and events. - [Veggie-Flavored Frozen Treats](https://www.trendhunter.com/trends/refreshing-sorbets): These Refreshing Sorbets are Infused with Celery, Basil and Carrot (Category: Lifestyle) Implication: Companies in the frozen desserts industry can innovate by creating vegetable-infused sorbets and other unconventional flavors. - [Veggie-Built Bread](https://www.trendhunter.com/trends/spinach-carb-creation): This Spinach Carb Creation Will Allow You to Enjoy Sandwiches Guilt-Free (Category: Lifestyle) Implication: Opportunity for the food and beverage industry to explore healthier and more innovative bread products. - [Creamy Veggie-Infused Condiments](https://www.trendhunter.com/trends/shutterbean-tomato-butter): The Shutterbean Tomato Butter Recipe is Delectable (Category: Lifestyle) Implication: Companies in the food industry can leverage the trend of veggie-infused condiments and simple ingredient recipes to develop and market new, healthy products for health-conscious c… - [Healthy Potato Chip Alternatives](https://www.trendhunter.com/trends/kale-chips): Kale Chips are a Fantastic Low Fat Alternative to Standard Crisps (Category: Lifestyle) Implication: Opportunity for snack food companies to develop and market healthier alternatives to traditional potato chips. - [Peculiar Burger-Based Pies](https://www.trendhunter.com/trends/cheeseburger-pie): The Deep Dish Cheeseburger Pie is for Meat-Loving Pie Enthusiasts (Category: Lifestyle) Implication: The trend presents an opportunity for food and beverage companies to innovate and expand their product lines to include savory pies as a unique, hearty meal option. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)