# Veggie Sauce Packaged sauces’ vegetable bases are highlighted in branding. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 27, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/veggie-sauce ## Key Figures - Trend score: 3.6/10 - Evidence articles: 9 ## What is the Veggie Sauce trend? **Veggie Sauce:** Sauces—whether they’re to add flavor, spice, or top off various dishes—are now coming with branding that highlights they’re vegetable bases. The brands behind these products recognize the diversity of ingredients that consumers now appreciate in their cuisines. ## The consumer insight behind the Veggie Sauce trend For health-minded consumers, it’s important to be able to track each aspect of what they consume and how they live their lives in order to feel like they’re accomplishing their goals. Whether it’s macro or micro, consumers who are on the more strict end of healthy living have the understanding that every small habit can add up—leading them to prioritize health in almost every aspect of their lives. ## At a Glance - Evidence: 9 featured examples - Articles from: Mar 14, 2018 to Jul 23, 2022 - Published: Nov 27, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Veggie Sauce trend ### Vegetable-based condiments As consumers prioritize health in almost every aspect of their lives, brands are opting for vegetable-based condiments to cater to their health needs. ### Veggie-packed sauces and salsas The inclusion of vegetables in sauces and salsas is identified as a trend, with sauces like Otamot's Organic Pizza Sauce also providing a rich source of nutrients to the body. ### Veggie-sweetened mustard ranges Mustard and other condiments sweetened by vegetables, not sugar, is a growing trend in the food industry as it provides healthier alternatives to classic condiments. ## What the Veggie Sauce trend means for industry ### For Food and Beverage The food and beverage industry has been actively embracing the trend of incorporating vegetables into their products and providing healthier condiments and sauces to their customers. ### For Health and Wellness With consumers who prioritize health in almost everything they do, the health and wellness industry can look into providing more nutritious and healthy food products such as vegetable-based condiments and sauces. ### For Retail Retail businesses can take note of the trend of incorporating vegetables-based condiments and sauces as consumers look for products that align with their healthy and vegetarian diets. ## Workshop question How could your brand enhance each aspect of its customers’ lifestyles? ## Trend signals for Veggie Sauce Trend score 3.6 out of 10, from popularity 53%, activity 44%, freshness 12%. - Popularity: 53% - Activity: 44% - Freshness: 12% ## Examples of the Veggie Sauce trend 9 featured examples from Mar 14, 2018 to Jul 23, 2022. - [Brussels Sprout Condiments](https://www.trendhunter.com/trends/brussels-sprout-ketchup): Sauce Shop Created a Festive Brussels Sprout Ketchup for the Holidays (Category: Lifestyle) Implication: Food manufacturers can capitalize on the popularity of unique condiments by creating innovative products that cater to seasonal trends and consumer preferences. - [Seaweed-Based Salsas](https://www.trendhunter.com/trends/barnacle-foods): Barnacle Foods Makes Its Salsa with a Base of Alaskan Kelp (Category: Lifestyle) Implication: Companies in the Food and Beverage industry can explore the use of seaweed and unconventional ingredients in creating unique, healthy and eco-friendly products. - [Versatile Vegetable-Based Sauces](https://www.trendhunter.com/trends/haven-row): Haven Row's Organic 'Do Anything Sauces' Emphasize Ease of Use (Category: Lifestyle) Implication: Companies in this industry can innovate by offering vegetable-based sauces as convenient and healthy alternatives to traditional processed meals. - [Vegetable-Based BBQ Sauces](https://www.trendhunter.com/trends/pure-grit-bbq): Pure Grit BBQ Offers BBQ Sauces Designed Specifically for Veggies (Category: Business) Implication: Creating vegan BBQ sauce kits for those who are interested in plant-based eating and want to try meat alternatives. - [Veggie-Packed Ketchup Condiments](https://www.trendhunter.com/trends/no-sugar-veggie-ketchup): True Made Foods' No Sugar Veggie Ketchup is Naturally Sweetened (Category: Lifestyle) Implication: Disrupt the condiment industry by offering healthier, no sugar versions of popular products. - [Veggie-Sweetened Mustard Ranges](https://www.trendhunter.com/trends/healthy-mustard): True Made Foods Boasts a Healthy Mustard Alternatives (Category: Lifestyle) Implication: Companies in this sector could examine how they can incorporate healthy, vegetable-based ingredients into their products, aiming for a wider customer base with concerns about nutr… - [Veggie-Packed Pizza Sauces](https://www.trendhunter.com/trends/organic-pizza-sauce): Otamot's Organic Pizza Sauce Has Squash, Peppers, Carrot & More (Category: Lifestyle) Implication: Innovation opportunity to incorporate healthier ingredients and more vegetable offerings in a variety of food products. - [Vegetable-Packed Hot Sauces](https://www.trendhunter.com/trends/plant-based-condiment): 'Veracha' is a No-Sugar-Added Plant-Based Condiment (Category: Lifestyle) Implication: The food and beverage industry can explore the development of plant-based condiments and no-sugar-added products in response to consumer demand for healthier options. - [Vegetable Variety Pasta Sauces](https://www.trendhunter.com/trends/dolmio-7-vegetables-pasta-sauce): The Dolmio 7 Vegetables Pasta Sauce comes in Three Flavors (Category: Marketing) Implication: Companies producing food products, such as sauces, can incorporate various vegetable ingredients to appeal to health-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)