# Vegetarian Pet Owners impose their own dietary restrictions onto their canine companions. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 11, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vegetarian-pet ## Key Figures - Trend score: 3.9/10 - Evidence articles: 7 ## What is the Vegetarian Pet trend? **Vegetarian Pet:** Consumers are more conscious of their health than ever before, which has shifted to concerns about pet health, resulting in natural, vegetarian meal options. As the pet market continues to expand, this shift signifies a consumer desire to consume products of all sorts that align with their value systems. ## At a Glance - Evidence: 7 featured examples - Articles from: Dec 18, 2014 to Jul 13, 2017 - Published: Feb 11, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Vegetarian Pet trend ### Plant-based Pet Food The shift towards vegetarian meal options for pets indicates a growing consumer desire for value-aligned products. ### DIY Pet Treats Consumers looking for healthier options are making their own pet treats at home. ### Organic and All-Natural Pet Treats Pet owners are seeking out treats made with all-natural and organic ingredients. ## What the Vegetarian Pet trend means for industry ### For Pet Food and Treats The pet food industry is expanding to include options for pet owners seeking natural, healthy and ethical products. ### For Vegetarian and Vegan Food Plant-based food options are becoming more popular across the board. ### For DIY and At-Home Food Preparation Consumers looking to control their diets are making food at home, extending to pet food as well. ## Trend signals for Vegetarian Pet Trend score 3.9 out of 10, from popularity 52%, activity 56%, freshness 8%. - Popularity: 52% - Activity: 56% - Freshness: 8% ## Examples of the Vegetarian Pet trend 7 featured examples from Dec 18, 2014 to Jul 13, 2017. - [Plant-Based Dog Bones](https://www.trendhunter.com/trends/v-dog): V-dog's 'Breathbones' are Made Without Animal Products, Soy and Gluten (Category: Lifestyle) Implication: The pet food industry has the opportunity to expand its offerings by incorporating plant-based ingredients and developing vegan-friendly products. - [Potato Pet Chews](https://www.trendhunter.com/trends/pet-chews): Benevo's 'Pawtato Knots' are a Plant-Based Alternative to Rawhide Chews (Category: Lifestyle) Implication: Businesses in the pet food and treats manufacturing industry can capitalize on the trend towards healthier and safer pet products by developing new plant-based, natural, and aller… - [Dog-Friendly Dehydrated Chips](https://www.trendhunter.com/trends/chips-for-dogs): CocoTherapy Makes Vegetable, Fruit and Coconut Chips for Dogs (Category: Lifestyle) Implication: The pet food industry can tap into the growing demand for healthy and nutritious pet snacks by creating products with dehydrated, high-quality ingredients. - [Canine-Centered Cafes](https://www.trendhunter.com/trends/dog-cafe): This Vegetarian Dog Cafe Will Be Opening in Montreal in the New Year (Category: Lifestyle) Implication: Hotels, resorts, and restaurants can incorporate pet-friendly policies and amenities to attract more customers. - [DIY Frozen Dog Treats](https://www.trendhunter.com/trends/diy-frozen-dog-treats): This Simple DIY Recipe is Perfect for Preventing Your Pup from Overheating (Category: Lifestyle) Implication: The pet food industry can capitalize on the trend of DIY frozen dog treats by providing specialized ingredients or frozen treat kits for pet owners to make at home. - [Vegetable-Based Dog Biscuits](https://www.trendhunter.com/trends/huxley-hound): Huxley Hound Offers Raw and Organic Treats for Man's Best Friend (Category: Lifestyle) Implication: The pet food industry can benefit from embracing organic and vegetable-based pet treats to meet the demand for healthier options. - [Garden Vegetable Dog Meals](https://www.trendhunter.com/trends/canned-dog-food): This Canned Dog Food Boasts Green Beans, Dandelion Root and Herbs (Category: Lifestyle) Implication: Pet food manufacturers can capitalize on the growing trend of fruit and vegetable-based pet food by developing innovative and nutritious pet food formulations. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)