# Vegetarian 2.0 Consumers think outside of the box with elaborate veggie substitutions. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 19, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vegetarian-20 ## Key Figures - Trend score: 3.8/10 - Evidence articles: 9 ## What is the Vegetarian 2.0 trend? **Vegetarian 2.0:** With the proliferation of food blogs and branded recipe resources that make culinary inspiration increasingly accessible, consumers are fully embracing the replication of elaborate dishes with vegetable substitutions for meat. This progression is related to the health and wellness concerns regarding over-consumption of dairy and meat. ## At a Glance - Evidence: 9 featured examples - Articles from: Sep 17, 2015 to Aug 8, 2017 - Published: May 19, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Vegetarian 2.0 trend ### Plant-Based Alternatives Consumers are opting for plant-based alternatives to traditional meat dishes in an effort to eat healthier and reduce their environmental impact. ### Repurposing Seasonal Produce Recipes and dishes that incorporate seasonal produce in unconventional ways are gaining popularity as consumers seek to reduce waste and embrace healthier, plant-based meals. ### Healthy Fast Food Options Fast food chains and restaurants are introducing more plant-based and healthy options to appeal to health-conscious consumers. ## What the Vegetarian 2.0 trend means for industry ### For Food and Beverage The food and beverage industry is seeing a rise in plant-based and healthier options to meet the demand of health-conscious consumers. ### For Environmental Sustainability The trend towards plant-based diets and sustainable food practices reflects a larger movement towards environmental sustainability and conservation. ### For Health and Wellness The popularity of plant-based diets and healthy fast food options reflects a growing interest in health and wellness among consumers. ## Workshop question What concerns do consumers have about your industry and how can you innovate around the more beneficial aspects of your industry? ## Trend signals for Vegetarian 2.0 Trend score 3.8 out of 10, from popularity 56%, activity 49%, freshness 8%. - Popularity: 56% - Activity: 49% - Freshness: 8% ## Examples of the Vegetarian 2.0 trend 9 featured examples from Sep 17, 2015 to Aug 8, 2017. - [Pulled Mushroom Sandwiches](https://www.trendhunter.com/trends/pulled-mushroom): This Cleveland Tavern Offers a Pulled Barbecued Mushroom Sandwich (Category: Lifestyle) Implication: Restaurants can introduce innovative vegetarian sandwiches like the Pulled Barbecue Mushroom Sandwich to cater to the increasing demand for meat-free options. - [Ultra-Healthy Burgers](https://www.trendhunter.com/trends/healthiest-burger): The 'Nutri-Burger' is Branded as the World's Healthiest Burger (Category: Lifestyle) Implication: The health-food industry can collaborate with chefs and nutritionists to develop and market ultra-healthy burger options to health-conscious consumers. - [Healthy Almond Pizzas](https://www.trendhunter.com/trends/broccolini-pizza): Cookie and Kate's Almond and Broccolini Pizza Recipe is Nutty and Green (Category: Lifestyle) Implication: The incorporation of unusual toppings and healthier ingredients presents an opportunity for disruptive innovation in the pizza industry - [Indulgent Vegan Enchiladas](https://www.trendhunter.com/trends/vegan-enchiladas): This Recipe Offers a Vegan Twist on a Tasty Mexican Dish (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the rising trend of plant-based eating by developing innovative vegan dishes and products. - [Seasonal Squash Pizzas](https://www.trendhunter.com/trends/fall-ingredients): This Pizza is Made from Healthy and Flavorful Fall Ingredients (Category: Lifestyle) Implication: Incorporating seasonal, trendy ingredients into menu offerings, providing unique and healthy options for customers. - [Kidney Bean Burgers](https://www.trendhunter.com/trends/veggie-mcspice): McDonald's is Now Serving the Vegetarian-Friendly 'Veggie McSpice' in Norway (Category: Lifestyle) Implication: Fast food chains like McDonald's, Taco Bell, and Wendy's are responding to the demand for plant-based options by developing innovative vegetarian menu offerings. - [Hearty Plant-Based Burgers](https://www.trendhunter.com/trends/impossible-foods): Umami Burger is Now Serving the Impossible Burger by Impossible Foods (Category: Lifestyle) Implication: Food and beverage companies can capitalize on the demand for plant-based burgers by creating new products and expanding their vegetarian and vegan offerings. - [Plant-Based Pulled Pork Burgers](https://www.trendhunter.com/trends/pulled-pork-bbq): Soul Burger's Pulled Pork BBQ Burger is Made with Jackfruit (Category: Lifestyle) Implication: Fast food chains are incorporating more plant-based options into their menus to cater to the growing demand for vegan and vegetarian options. - [At-Home Cricket Jerky](https://www.trendhunter.com/trends/aketta): Aketta Offers Recipes for Its Whole Roasted Crickets (Category: Lifestyle) Implication: Insect-based protein products and at-home cooking ingredients are disrupting the traditional food industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)