# Vegan Spread Vegan cheese spreads become more popular in the CPG space. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 10, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vegan-spread ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Vegan Spread trend? **Vegan Spread:** As vegan cheeses gain popularity and are developed with more sophisticated flavor profiles and formulations, brands are now releasing packaged vegan cheese spreads as alternatives to dairy-based cream cheese. ## The consumer insight behind the Vegan Spread trend The "alternatives" market continues to grow as consumers become more specific in their food preferences. This market is no longer for people who are vegan or lactose-intolerant, but for foodie consumers or those who are trying to make healthier choices. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 8, 2020 to Feb 5, 2021 - Published: Jul 10, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Vegan Spread trend ### Growing demand for alternatives As vegan cheeses gain popularity and are developed with more sophisticated flavor profiles and formulations, brands are now releasing packaged vegan cheese spreads as alternatives to dairy-based cream cheese. ### Innovative flavors Plant-based cheese brands are exploring new flavor pairings to attract a wider range of consumers and diversify their product offerings. ### Oat-based alternatives Oat-based spreads and cream cheeses are emerging as a popular category within the plant-based cheese market. ## What the Vegan Spread trend means for industry ### For Plant-based food and beverage industry The growing consumer demand for plant-based food products is driving the expansion of the plant-based cheese market. ### For CPG Industry CPG companies are introducing more plant-based spread options to cater to the evolving dietary preferences of consumers. ### For Sustainability-focused industries With increased consumer awareness about the environmental impact of animal-based products, the plant-based cheese industry presents opportunities for sustainable and eco-friendly innovation. ## Workshop question How is your brand working on innovative formulas and alternatives? ## Trend signals for Vegan Spread Trend score 3.7 out of 10, from popularity 56%, activity 45%, freshness 10%. - Popularity: 56% - Activity: 45% - Freshness: 10% ## Examples of the Vegan Spread trend 4 featured examples from Jul 8, 2020 to Feb 5, 2021. - [Creamy Oat-Based Spreads](https://www.trendhunter.com/trends/vegan-cream-cheese-alternative): Oatly's Vegan Cream Cheese Alternatives is Rich and Versatile (Category: Lifestyle) Implication: Oatly's new vegan cream cheese alternative is a prime product for companies in the plant-based food industry to take notice of and potentially innovate on. - [Fruit-Infused Vegan Cheeses](https://www.trendhunter.com/trends/firm-cheeze): Spread' Em Kitchen Co's 'The Delight' Firm Cheeze Features Apricots (Category: Lifestyle) Implication: As veganism gains popularity, vegan food producers can capitalize on the demand for unique and tasty cheese alternatives and flavors. - [Flavorful Vegan Cheese Spreads](https://www.trendhunter.com/trends/vegan-cheese-spread): Boursin Dairy-Free will Feature a Signature Garlic & Herbs Flavor (Category: Marketing) Implication: Disruptive innovation opportunity: Incorporating technology and food science to develop new plant-based cheese alternatives and transform the vegan cheese industry. - [Cultured Cashew Spreads](https://www.trendhunter.com/trends/plant-based-cream-cheese): Treeline Cheese's Plant-Based Cream Cheese is Made with a Base of Nuts (Category: Lifestyle) Implication: Companies in the plant-based food industry can benefit from the growing demand for dairy alternatives by introducing new and innovative products like cultured nut-based spreads. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)