# Vegan Slumber Brands invested in the sleep industry adapt to vegan lifestyles. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 13, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vegan-slumber ## Key Figures - Trend score: 5.0/10 - Evidence articles: 5 ## What is the Vegan Slumber trend? **Vegan Slumber:** Brands that specialize in sleep products, whether in the form of bedding or supplements, are increasingly adapting to consumers who practice veganism. This shift benefits brands for catering to those with niche lifestyles, without having to isolate the rest of their consumer base due to their products' all-encompassing benefits. ## The consumer insight behind the Vegan Slumber trend As the realities of animal agriculture come to light, many ethically-minded consumers are opting to live a vegan lifestyle. By not consuming or using animal-based products, these consumers decrease the demand for these goods and feel that they're helping the welfare of animals. Consequently, these consumers are looking to align themselves which brands that reflect this cruelty-free ethos while still providing quality products. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 16, 2018 to May 3, 2019 - Published: May 13, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Vegan Slumber trend ### Vegan-Adapted Sleep Products As veganism gains popularity, sleep brands are adapting their products to cater to ethically-minded consumers while still providing quality products. ### Weighted Blankets for Deep Touch Pressure Therapy Weighted blankets' calming effects are being increasingly emphasized in their branding and marketing as they gain popularity as a means to achieve deep pressure and simulate the sensation of being held. ### Supplements for Beauty and Longevity Beauty and longevity-focused supplements are becoming more popular as people try to approach health and beauty from the inside-out and brands work to address the needs of health-conscious consumers. ## What the Vegan Slumber trend means for industry ### For Sleep Products Brands specializing in sleep products are adapting to new trends like veganism and the desire for comfort and wellness. ### For Supplements and Nutrition With the rising popularity of health and wellness trends, supplements and nutrition are becoming key industries to watch for future innovation opportunities. ### For Personal Care and Beauty Beauty products and personal care items are adapting to changing consumer preferences and seeking innovative ways to offer new products, like drinkable beauty powders. ## Workshop question Consider niche consumer preferences your brand could cater to, without isolating the rest of its consumer base. ## Trend signals for Vegan Slumber Trend score 5.0 out of 10, from popularity 77%, activity 66%, freshness 8%. - Popularity: 77% - Activity: 66% - Freshness: 8% ## Examples of the Vegan Slumber trend 5 featured examples from Mar 16, 2018 to May 3, 2019. - [Beautifying Nutritional Supplements](https://www.trendhunter.com/trends/beauty-powders): Pacifica's Beauty Powders Support Beauty Sleep, the Gut & More (Category: Lifestyle) Implication: Beauty brands can expand their product offerings by creating nutritional supplements that complement their existing skincare and makeup lines. - [Weighted Napping Blankets](https://www.trendhunter.com/trends/napping-blanket): 'The Napper' By Bearaby is a Stylish Weighted Blanket for Daytime Use (Category: Art & Design) Implication: Disruptive innovation opportunity: Integrate weighted blankets into home decor and interior design to enhance comfort and relaxation. - [Longevity-Focused NAD+ Supplements](https://www.trendhunter.com/trends/nad-supplement): Basis by Elysium is a Vegan Product That Promotes Healthy Aging (Category: Life-Stages) Implication: Disruptive innovation opportunity: Integrate NAD+ supplements with advanced nutraceutical formulations to create targeted products for healthy aging and increased vitality. - [Antimicrobial Pet Mattresses](https://www.trendhunter.com/trends/purple-pet-bed): The Hypoallergenic Purple Pet Bed Resists Odors and Moisture (Category: Lifestyle) Implication: Innovation opportunities abound in the pet care industry, where there is still a lot of untapped potential for inventing new products that cater to pets and their owners. - [Vegan-Friendly Mattresses](https://www.trendhunter.com/trends/natural-organic-mattress): Avocado Created a Natural, Organic Mattress That's Free from Wool (Category: Eco) Implication: Mattress manufacturers can innovate by incorporating vegan-friendly and sustainable materials into their product lines. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)