# Vegan Sauce Pre-made pasta sauces are now highlighting their vegan ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 18, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vegan-sauce ## Key Figures - Trend score: 2.5/10 - Evidence articles: 5 ## What is the Vegan Sauce trend? **Vegan Sauce:** The continued popularity of vegan food and beverages has resulted in brands that specialize in pre-made pasta to prioritize vegan ingredients, and highlight those vegan ingredients in their branding. ## The consumer insight behind the Vegan Sauce trend The growing popularity of vegan foods and beverages comes not just from vegan consumers, but those who are looking to consume more responsibly or healthily. Whether it's for nutritional, ethical or climate-based reasons, consumers who are turning to veganism or limiting their consumption of meat and dairy are looking for realistic alternatives to their preferred foods. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 18, 2020 to Mar 25, 2022 - Published: Oct 18, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Vegan Sauce trend ### Demand for Vegan Food and Beverages The continued popularity of vegan food and beverages has resulted in brands specializing in pre-made pasta sauces that prioritize vegan ingredients and highlight those vegan ingredients in their branding. ### Meat Alternatives Pre-made pasta sauce brands are introducing meat-alternative sauces, featuring plant-based proteins like vegan meat crumbles and pea protein, providing an opportunity for food brands to explore new texture and flavor options. ### Innovative Ingredients Food brands are incorporating innovative ingredients like pumpkin seeds into plant-based pasta sauces to enhance nutrition and offer unique flavor profiles, providing an opportunity for food brands to experiment with not-so-traditional ingredients. ## What the Vegan Sauce trend means for industry ### For Food and Beverage Industry There is a growing consumer demand for vegan food and beverages, resulting in a shift of food brands to prioritize vegan ingredients and introduce meat alternative sauces. ### For Plant-Based Meat Substitutes Industry There is an opportunity for plant-based meat substitutes brands to collaborate with pre-made pasta sauce brands to introduce their products, including vegan meat crumbles and Beyond Meat Crumbles to expand meatless meal options. ### For Innovative Food Ingredient Industry The growing use of innovative ingredients like pumpkin seeds in plant-based pasta sauces provides an opportunity for innovative food ingredient suppliers to work with food brands to incorporate new ingredients into their products. ## Workshop question How is your brand prioritizing consumers' individual needs and preferences? ## Trend signals for Vegan Sauce Trend score 2.5 out of 10, from popularity 41%, activity 23%, freshness 11%. - Popularity: 41% - Activity: 23% - Freshness: 11% ## Examples of the Vegan Sauce trend 5 featured examples from Jul 18, 2020 to Mar 25, 2022. - [Flavorful Plant-Based Sauces](https://www.trendhunter.com/trends/happy-pear): Happy Pear Introduces Six Vegan Sauces Including Meat-Free Bolognese (Category: Lifestyle) Implication: There is a growing demand for plant-based alternatives in the food industry which presents an opportunity for food manufacturers to develop and market more vegan-friendly sauces. - [Plant-Powered Bolognese Sauces](https://www.trendhunter.com/trends/plant-powered-bolognese): Good Food for Good's Bolognese Gets Its Texture from Pumpkin Seeds (Category: Lifestyle) Implication: Incorporate more plant-based options into food and beverage offerings to cater to the growing demand for meatless and healthier options. - [Vegan Bolognese Sauces](https://www.trendhunter.com/trends/plantbased-bolognese-sauce): Paesana Launched Its 'Plant-Based Bolognese Sauce' in 100 Costco Stores (Category: Lifestyle) Implication: Companies in the food manufacturing industry have the opportunity to explore and develop innovative plant-based products to cater to the growing vegan and vegetarian market segmen… - [Vegan Pasta Sauces](https://www.trendhunter.com/trends/vegan-bolognese-style-pasta-sauce): Trade Joe's Vegan Bolognese Style Pasta Sauce Features Pea Protein (Category: Lifestyle) Implication: Food manufacturers can innovate by creating more pea protein-based food products, or by incorporating plant-based meat alternatives into their products. - [Meaty Plant-Based Pasta Sauces](https://www.trendhunter.com/trends/meatless-pasta-sauce): Prego's Meatless Pasta Sauce Includes Vegan Protein Crumbles (Category: Lifestyle) Implication: Companies in the plant-based meat alternative industry can create innovative, protein-packed substitutes to meet the increasing demand for more flavorful and textured vegan meat. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)