# Vegan Refreshment Consumers adopt DIY, healthy takes on typically calorie-laden edibles. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 6, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vegan-refreshment ## Key Figures - Trend score: 3.1/10 - Evidence articles: 5 ## What is the Vegan Refreshment trend? **Vegan Refreshment:** As holistic health continues to see a rise in popularity, a shift away from traditionally fattening foods and beverages sees the incorporation of vegan ingredients in DIY recipes. Particularly evident with smoothies and beverages, this move towards alternatives to dairy and unhealthy fats marks a wider preference for natural ingredients. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 17, 2014 to Nov 1, 2015 - Published: Jan 6, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Vegan Refreshment trend ### Vegan DIY Recipes As holistic health continues to see a rise in popularity, a shift away from traditionally fattening foods and beverages sees the incorporation of vegan ingredients in DIY recipes for healthy and natural ingredients. ### Non-dairy Beverages A wider preference for natural ingredients is driving the demand for non-dairy alternatives to traditionally unhealthy and calorie-laden beverages like milk and eggnog. ### Nutrient-Dense Smoothies Consumers are seeking out pre-workout snacks that are heavy in protein, healthy fats, and antioxidants, leading to the rise of nutrient-dense smoothies. ## What the Vegan Refreshment trend means for industry ### For Food and Beverage The shift towards vegan and natural ingredients in DIY recipes is creating opportunities for innovation in the food and beverage industry. ### For Health and Wellness Consumers' growing awareness of holistic health is driving the demand for nutrient-dense smoothies and non-dairy beverages, creating opportunities for innovation in the health and wellness industry. ### For Retail As more consumers seek healthy alternatives to traditional snacks and drinks, there is an opportunity for retailers to market and sell vegan and natural ingredients in-store or online. ## Trend signals for Vegan Refreshment Trend score 3.1 out of 10, from popularity 50%, activity 35%, freshness 8%. - Popularity: 50% - Activity: 35% - Freshness: 8% ## Examples of the Vegan Refreshment trend 5 featured examples from Dec 17, 2014 to Nov 1, 2015. - [Vegan Seasonal Beverages](https://www.trendhunter.com/trends/vegan-eggnog): Free People's Vegan Eggnog Recipe is a Raw Take on a Christmas Classic (Category: Lifestyle) Implication: The food and beverage industry can capitalize on creating vegan, plant-based, and raw products to cater to a growing market of health-conscious consumers. - [Nutty Superfood Shakes](https://www.trendhunter.com/trends/superfood-shake): The Minimalist Baker's Smoothie Mixes Chocolate, Peanut Butter and Banana (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the growing trend of superfood shakes, offering unique and nutritious blends to health-conscious consumers. - [Sunflower Seed Spreads](https://www.trendhunter.com/trends/peanut-butter-alternative): This DIY Sunflower Seed Butter Recipe is a Great Peanut Butter Alternative (Category: Art & Design) Implication: Food companies can innovate and invest in research to create more nut-free alternative spreads without sacrificing taste and convenience. - [Oatmeal Gourd Smoothies](https://www.trendhunter.com/trends/vegan-drink): This Healthy Vegan Drink is Ideal for Fall Mornings (Category: Lifestyle) Implication: This industry can explore the use of alternative ingredients and flavors, such as pumpkin and oatmeal, to create innovative and healthy drinks that cater to consumer demands for b… - [Vegan Almond Joys](https://www.trendhunter.com/trends/vegan-almond): This DIY Chocolate Bar Recipe Recreates the Sweet at Home (Category: Lifestyle) Implication: Companies in this industry can create unique and alternative candy options to cater to a wider range of dietary restrictions. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)