# Vegan Meal Brands are launching vegan meal replacement beverages to accommodate consumer demand. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Mar 17, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vegan-meal1 ## Key Figures - Trend score: 2.9/10 - Evidence articles: 6 ## What is the Vegan Meal trend? **Vegan Meal:** Brands are launching vegan meal replacement beverages to accommodate the growing consumer demand for convenient, plant-based offerings. Moreover, these beverages do not require refrigeration to stay fresh, thus making them portable and easy to store. ## The consumer insight behind the Vegan Meal trend As information spreads on the health, ethical, and environmental benefits of following a plant-based diet, many consumers are reducing their consumption of animal-based food or following a vegan lifestyle. As a result, these individuals are seeking plant-based alternatives across various categories, including the health and wellness industry. Since products with the label "plant-based" are generally viewed as being a "cleaner" and "healthier" option, they appeal to health-focused individuals. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 5, 2021 to May 3, 2023 - Published: Mar 17, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Vegan Meal trend ### Plant-Based Meal Replacements As consumers seek plant-based alternatives, brands are launching vegan meal replacement beverages that are portable and easy to store, appealing to health-focused individuals. ### Nutrient-Dense Meal Replacements Brands are creating nutrient-dense meal replacement drinks that include protein, vitamins, and minerals, to help supplement daily diets and nutritional needs, creating an opportunity for the health and wellness industry. ### Clean-Label Meal Replacements Brands are launching clean-label meal replacement shakes that eliminate ingredients like sugar and gluten, while also being natural, non-GMO and kosher, providing innovative options for the B2B nutraceutical and functional food industries. ## What the Vegan Meal trend means for industry ### For Health and Wellness Industry With the growing demand for clean, plant-based options, the health and wellness industry can develop innovative offerings that not only appeal to health-focused individuals but fulfill the nutritional needs of consumers. ### For Functional Food Industries Clean-label meal replacements can pave the way for functional food industries to create innovative, nutrient-dense products that appeal to an audience seeking healthy, plant-based, and convenient options. ### For Packed Food and Beverage Industry The increasing demand for plant-based meal replacement beverages that are portable and easy to store creates opportunities for the packed food and beverage industry to create innovative and sustainable offerings that cater to health-conscious and busy individuals. ## Workshop question How is your brand trying to appeal to more demographics? ## Trend signals for Vegan Meal Trend score 2.9 out of 10, from popularity 32%, activity 38%, freshness 15%. - Popularity: 32% - Activity: 38% - Freshness: 15% ## Examples of the Vegan Meal trend 6 featured examples from Mar 5, 2021 to May 3, 2023. - [Meal Replacements Drinks](https://www.trendhunter.com/trends/owyn): OWYN Offers Plant-Based Protein Shakes with Superior Health Benefits (Category: Lifestyle) Implication: The food and beverage industry can explore the development of more plant-based meal replacement and high-protein options to cater to different dietary needs. - [Black Latte Drink Mixes](https://www.trendhunter.com/trends/black-latte-drink-mix): This Plant-Based Beverage Helps Increase Your Metabolic Rate (Category: Lifestyle) Implication: The black latte drink mix highlights a growing market for healthy food and beverage products. - [Vegan Nutritional Shakes](https://www.trendhunter.com/trends/vegan-nutritional-shakes): This Plant-Based Meal Replacement Boasts Protein, Vitamins, and Minerals (Category: Lifestyle) Implication: The health food industry has an opportunity to offer plant-based meal replacement options along with added vitamins and minerals to target the vegan, gluten-free, dairy-free and n… - [Vegan Meal Replacement Beverages](https://www.trendhunter.com/trends/vegan-meal-replacement): orro. Makes Protein-Rich, Plant-Based Mini Meals (Category: Lifestyle) Implication: orro.'s vegan meal replacement beverages are disrupting the food and beverage industry by offering a healthier, plant-based, and convenient alternative to traditional meals. - [Plant-Powered Meal Replacements](https://www.trendhunter.com/trends/plant-powered-meal-replacement): O'go Targets Diet-Restricted, Health-Conscious Consumers (Category: Lifestyle) Implication: The wellness industry can capitalize on the trend of plant-based meal replacements that support weight management, promoting holistic health through nutrient-dense, real food ingr… - [Plant-Based Meal Replacements](https://www.trendhunter.com/trends/levana-nourishments): Levana Nourishments Debuts Three Flavors for Meal Replacement Shakes (Category: Lifestyle) Implication: Startup companies can offer plant-based meal replacement shakes that are convenient, healthy, and cater to special dietary needs. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)