# Vegan Indulgence Veganism is adopted into mass-market food items. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 22, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vegan-indulgence ## Key Figures - Trend score: 2.3/10 - Evidence articles: 4 ## What is the Vegan Indulgence trend? **Vegan Indulgence:** Large brands that have long-established themselves and are now finding themselves competing with the fast-moving innovations of smaller companies are turning to veganism as a way to differentiate themselves. Rather than position their vegan collections or products as more nutritious – as is the traditional marketing position – they are instead using them to expand their reach by tapping into the needs and values of previously unreached customers. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 18, 2018 to Nov 11, 2019 - Published: Aug 22, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Vegan Indulgence trend ### Plant-Based Alternatives Major food brands are adding vegan options to their lineups to appeal to previously unreached customers. ### Innovative Flavors Brands are experimenting with bold and unconventional flavors to create unique and exciting products. ### Tech Integration Companies are using cutting-edge technology, like 3D printing, to create unique vegan products. ## What the Vegan Indulgence trend means for industry ### For Food Industry Companies in the food industry can tap into the growing demand for vegan options and innovative flavors. ### For Technology Industry The integration of tech in vegan products offers opportunities to companies in the technology industry. ### For Retail Industry Retailers can showcase innovative vegan products to appeal to a growing market of conscious consumers. ## Workshop question How could your brand bring in a new set of customers? ## Trend signals for Vegan Indulgence Trend score 2.3 out of 10, from popularity 33%, activity 29%, freshness 9%. - Popularity: 33% - Activity: 29% - Freshness: 9% ## Examples of the Vegan Indulgence trend 4 featured examples from Jan 18, 2018 to Nov 11, 2019. - [3D Vegan Ice Creams](https://www.trendhunter.com/trends/3D-Vegan-Ice-Cream): Starbucks and Dream Pops Collaborate to Create 3D Iced Confections (Category: Lifestyle) Implication: The collaboration between Starbucks and Dream Pops showcases disruptive innovation opportunities in the food and beverage industry, particularly in the creation of unique and heal… - [Dessert-Flavored Vegan Cookies](https://www.trendhunter.com/trends/vegan-cookies1): The Beloved Oreo Brand Announced New Flavors in Chicago (Category: Lifestyle) Implication: The introduction of vegan dessert cookies by Oreo highlights the potential for disruptive innovation in the expanding vegan food industry. - [Layered Ice Cream Burgers](https://www.trendhunter.com/trends/ice-cream-burgers): Ben & Jerry's UK Launched a Vegan Ice Cream Burger for World Vegan Month (Category: Lifestyle) Implication: The dessert industry is moving towards non-dairy options which paves the way for more experimentation and creation of nontraditional dessert formats. - [Vegan Ice Cream Flavors](https://www.trendhunter.com/trends/vegan-ice-cream-flavors): Ben & Jerry's Added Two New Flavors to Its Line of Vegan Ice Cream (Category: Lifestyle) Implication: The growth of the vegan ice cream market presents opportunities for businesses in the frozen dessert industry to develop and offer their own plant-based options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)