# Vegan Highlight Skin highlighting products are emphasizing their vegan formulations. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 29, 2017 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vegan-highlight ## Key Figures - Trend score: 3.9/10 - Evidence articles: 5 ## What is the Vegan Highlight trend? **Vegan Highlight:** As more North Americans adopt veganism, brands that offer skin highlighting cosmetics are formulating their products to suit these lifestyles. Using vegan ingredients and cruelty-free production processes allows brands to cater to vegans and non-vegans alike, as the term "vegan" is often associated with nutrition in general. As such, this marketing shift serves consumers with all types of lifestyle habits, while catering to the almost universal desire for health and wellness. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 20, 2016 to Oct 28, 2017 - Published: Nov 29, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Vegan Highlight trend ### Vegan Formulations Brands are creating vegan formulations to meet the growing demand of consumers adopting veganism. ### Roll-On Application Roll-on application of highlighting products is gaining popularity for its easy-to-use and hassle-free application. ### Manga-Inspired Products Tooth and Nail Cosmetics capitalized on the popularity of manga by launching highlighters inspired by the iconic series Sailor Moon ## What the Vegan Highlight trend means for industry ### For Cosmetics The cosmetics industry is being changed by the shift toward veganism and increased focus on natural ingredients. ### For Beauty Accessories Beauty accessory makers can explore creating new ways to use roll-on application products in order to emphasize on ease of use and integrated applicators. ### For Entertainment and Pop Culture The success of the manga-inspired Sailor Moon highlighters offers opportunities for entertainment and pop culture industries to tie in nostalgia into consumer beauty products. ## Workshop question How can your brand cater to universal consumer habits? ## Trend signals for Vegan Highlight Trend score 3.9 out of 10, from popularity 58%, activity 50%, freshness 8%. - Popularity: 58% - Activity: 50% - Freshness: 8% ## Examples of the Vegan Highlight trend 5 featured examples from Apr 20, 2016 to Oct 28, 2017. - [Colorful Skin Illuminators](https://www.trendhunter.com/trends/rainbow-highlighter): The PRISM Rainbow Highlighter is From Bitter Lace Beauty on Etsy (Category: Fashion) Implication: The cosmetics industry can capitalize on the popularity of rainbow highlighters by creating their own versions and incorporating them into their product lines. - [Shimmering Beauty Kits](https://www.trendhunter.com/trends/shimmer-oil): Frank Body's Three-Piece Set Includes an Oil, an Illuminator and a Scrub (Category: Fashion) Implication: Disruptive innovation opportunities in the development of organic and nourishing beauty products. - [Manga Princess-Inspired Highlighters](https://www.trendhunter.com/trends/tooth-and-nail-cosmetics): Tooth and Nail Cosmetics Launched Sailor Moon Highlighters (Category: Fashion) Implication: The cosmetics industry can capitalize on the anime and manga trend by creating a range of character-inspired makeup products that appeal to fans and collectors alike. - [Affordable Vegan Highlighters](https://www.trendhunter.com/trends/megaglo-highlighting-palette): Wet n Wild's 'MegaGlo Highlighting Palette' Features Four New Shades (Category: Fashion) Implication: Innovate new products and ingredients to stand out in a constantly evolving market. - [Vegan Roll-On Highlighters](https://www.trendhunter.com/trends/rollon-highlighter): The Milk Makeup Holographic Stick Provides Dimensional Skin Brightness (Category: Fashion) Implication: Cosmetic companies can embrace the trend of vegan and cruelty-free products, focusing on creating innovative highlighter products that are easy to apply and long-lasting. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)