# Vegan Expansion Restaurants and other F&B businesses are offering vegan West African dishes. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 25, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vegan-expansion ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Vegan Expansion trend? **Vegan Expansion:** West African cuisine already features plant-based dishes--making the expansion of vegan options in this space a natural progression. Both CPG brands and restaurants are offering familiar West African dishes with alternative ingredients that cater to the ongoing popularity of veganism. ## The consumer insight behind the Vegan Expansion trend Consumers now have many reasons for choosing vegan options even if they don't subscribe to veganism as a whole--including more authentic alternative ingredient options on top of health, animal welfare and environmental considerations. F&B brands that consider these factors while still prioritizing authentic flavors are catering to today's "foodie"--who is both experimental and mindful in their food preferences. ## At a Glance - Evidence: 4 featured examples - Articles from: May 14, 2022 to Oct 26, 2023 - Published: Oct 25, 2023 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Vegan Expansion trend ### Vegan Expansion West African cuisine already features plant-based dishes--making the expansion of vegan options in this space a natural progression. ### Ricebread Baking Mixes With Sasas Mix, 22-year-old student Niaka Porte is sharing her family recipe for ricebread, a popular dessert in Liberia that takes the form of a naturally gluten-free banana rice cake made with rice and warm spices of ginger and nutmeg. ### Chef-Crafted Vegan Ready Meals U.K.-based ready meal company Allplants has teamed up with none other than plant-based celebrity chef Rachel Ama to offer a delectable new range of limited-edition vegan ready meals that are inspired by Ama's approach to cookery. ## What the Vegan Expansion trend means for industry ### For Food & Beverage Both CPG brands and restaurants are offering familiar West African dishes with alternative ingredients that cater to the ongoing popularity of veganism. ### For Culinary Education This collaboration also helps to expose culinary talent to consumers who may not be familiar with the chef, writer, entrepreneur and founder of Zoe's Ghana Kitchen. ### For Ready Meal Delivery U.K.-based ready meal company Allplants has teamed up with none other than plant-based celebrity chef Rachel Ama to offer a delectable new range of limited-edition vegan ready meals that are inspired by Ama's approach to cookery. ## Workshop question In what areas could your brand better prioritize ethical sourcing? ## Trend signals for Vegan Expansion Trend score 3.3 out of 10, from popularity 40%, activity 39%, freshness 19%. - Popularity: 40% - Activity: 39% - Freshness: 19% ## Examples of the Vegan Expansion trend 4 featured examples from May 14, 2022 to Oct 26, 2023. - [African-Inspired Vegan Cuisine](https://www.trendhunter.com/trends/afrobeat-kitchen): Afrobeat Kitchen Cooks Up Vegan African Dishes in Parkdale (Category: Lifestyle) Implication: The vegan egusi dish at Afrobeat Kitchen presents an opportunity for the plant-based food industry to explore creative and flavorful alternatives to traditional meat and seafood-b… - [Chef-Crafted Vegan Ready Meals](https://www.trendhunter.com/trends/vegan-ready-meal): These Plant-Based Meals Were Created By Vegan Celeb Chef Rachel Ama (Category: Lifestyle) Implication: Food delivery services can capitalize on the growing demand for plant-based ready meals by offering these chef-crafted vegan dishes to a wider audience. - [Ricebread Baking Mixes](https://www.trendhunter.com/trends/ricebread): Sasas Mix is the First West African Banana Bread Baking Mix (Category: Lifestyle) Implication: Food manufacturing companies can experiment with unique ingredients and develop baking mixes inspired by global flavors, like Sasas Mix's ricebread banana bread mix. - [Summery Plant-Powered Stews](https://www.trendhunter.com/trends/aboboi): AYO Foods & Chef Zoe Adjonyoh Collaborated on Aboboi (Category: Lifestyle) Implication: Offering an assortment of plant-based options and collaborating with chefs to curate menus would make a meal delivery service outshine its competitors. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)