# Vegan Event Events based on veganism promote plant-based lifestyles. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 20, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vegan-event ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the Vegan Event trend? **Vegan Event:** With veganism increasingly popular among both eco and health-conscious consumers, brands within this space are creating events that allow people who follow vegan diet and lifestyle choices to connect with one another while experiencing new products. This shift comes as brands aim to foster a sense of community among like-minded customers in order to better establish brand loyalty. ## The consumer insight behind the Vegan Event trend For consumers, an important aspect of sticking to their goals is having external motivation in the form of peer or community support. Consumers' who subscribe to habits that aren't widespread are especially vulnerable to isolation and demotivation, and so brand-fostered community support is crucial in helping them remain focused on their goals. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 26, 2017 to Oct 28, 2019 - Published: Aug 20, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Vegan Event trend ### Veganism Community Events As veganism becomes more popular, brands are creating events that allow people who follow vegan lifestyles to connect with one another while experiencing new products, fostering a sense of community among like-minded customers to establish brand loyalty. ### Experiential Vegan Pop-up Shops Brands are hosting experiential pop-up events to promote plant-based diets and lead a healthier lifestyle while also benefiting the environment, which increases brand loyalty and accessibility to vegan products. ### Plant-Based Cocktails Pop-up bars are experimenting with plant-based, non-alcoholic twists on classic cocktails using superfood add-ins like adaptogenic ashwagandha, ginseng, and baobab, catering to the rising demand for plant-based and healthful drinking options. ## What the Vegan Event trend means for industry ### For Food and Beverage These trends offer opportunities for plant-based dining experiences, non-alcoholic beverage alternatives, and collaborations between food brands and chefs to showcase their exclusive dishes. ### For Event Planning and Management As consumers seek out community support and brand connections, there is a growing demand for event planning and management services that cater to plant-based lifestyles. ### For Marketing and Advertising With the popularity of veganism on the rise, marketing and advertising professionals can identify branding opportunities to promote plant-based lifestyles, healthful diets, and environmental sustainability. ## Workshop question Consider how your brand could create a sense of community for its customers. ## Trend signals for Vegan Event Trend score 4.3 out of 10, from popularity 61%, activity 59%, freshness 9%. - Popularity: 61% - Activity: 59% - Freshness: 9% ## Examples of the Vegan Event trend 5 featured examples from Aug 26, 2017 to Oct 28, 2019. - [Plant-Based Pop-Up Restaurants](https://www.trendhunter.com/trends/becel-popup-plant-based-vegetarian-restaurant): Becel Opened a Pop-Up Eatery Made Entirely from Plants (Category: Lifestyle) Implication: Restaurants and food companies can capitalize on the growing trend of plant-based dining and eco-friendly materials to offer unique dining experiences like Becel's 'PLNT' pop-up. - [Vegan Ice Cream Pop-Ups](https://www.trendhunter.com/trends/vegan-ice-cream-popup): NadaMoo! Launched Experiential Vegan Ice Cream Pop-Ups Across the USA (Category: Eco) Implication: The food and beverage industry can capitalize on the rising demand for vegan ice cream by offering innovative dairy-free options. - [Vegan Non-Alcoholic Bars](https://www.trendhunter.com/trends/non-alcoholic-bar): SourTooth Shares a Japanese Speakeasy & Bohemian Nightlife Experience (Category: Lifestyle) Implication: Opportunity for hotels, bars, and restaurants to cater to the growing demand for non-alcoholic and plant-based options. - [Plant-Based Dessert Events](https://www.trendhunter.com/trends/dessertd): Dessert'd by Ben & Jerry's Shares Plant-Powered Bites & Frozen Desserts (Category: Marketing) Implication: Disruptive innovation opportunity: Developing innovative plant-based food and beverage products to meet the demand for healthier and sustainable alternatives. - [Vegan Wine Pairing Events](https://www.trendhunter.com/trends/vegan-wine-pairing): TASTE and Sand Castle Winery are Teaming Up for a Vegan Winemaker Dinner (Category: Lifestyle) Implication: Vegan restaurants and food brands have an opportunity to collaborate with wineries and create unique dining experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)