# Vegan Convenience Animal-free edibles are given an on-the-go overhaul for lifestyle accommodation. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jun 9, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vegan-convenience-animalfree-edibles-are-given-an-onthego-overhaul-for-life ## Key Figures - Trend score: 3.6/10 - Evidence articles: 7 ## What is the Vegan Convenience trend? **Vegan Convenience:** As the vegan population increases in North America, those accustom to prepackaged food and quick service meals are in search of fast nutrition. The rise of delicious, animal-free edibles that are also easily bought/made is filling the need for easy integration (and ultimately, acceleration) of the health-conscious lifestyle. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 4, 2015 to Jun 2, 2016 - Published: Jun 9, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Vegan Convenience trend ### Rise of veganism As the vegan population increases in North America, the need for fast and easy prepackaged vegan meals is rising. ### Unique vegetable snacks Consumers are seeking unusual vegetable snack options such as brussels sprouts, broccoli, and carrots which provide a comforting crunch without any guilt. ### Gluten-free and vegan options There is a growing demand for products that accommodate changing dietary preferences, such as gluten-free, non-GMO and vegan snacks. ## What the Vegan Convenience trend means for industry ### For Vegetarian and vegan food products Companies can capitalize on the rise of veganism by creating prepackaged vegan meals and snacks that cater to busy lifestyles. ### For Health food snacks The popularity of unique vegetable snacks and gluten-free, non-GMO and vegan options presents opportunities for the health food industry. ### For Packaging & labeling As more consumers demand unique vegetable snacks and gluten-free, non-GMO and vegan options, there are new opportunities for packaging and labeling in the food industry. ## Trend signals for Vegan Convenience Trend score 3.6 out of 10, from popularity 48%, activity 52%, freshness 8%. - Popularity: 48% - Activity: 52% - Freshness: 8% ## Examples of the Vegan Convenience trend 7 featured examples from Mar 4, 2015 to Jun 2, 2016. - [Raw Gluten-Free Snacks](https://www.trendhunter.com/trends/readytoeat-snacks): These Ready-to-Eat Snacks Facilitate Healthy Snacking on the Go (Category: Lifestyle) Implication: Opportunity for food companies to create and market a wider range of gluten-free and vegan-friendly snacks. - [Flavored Broccoli Snacks](https://www.trendhunter.com/trends/raw-snack): 'Broccoli Poppers' Amplify the Flavor of a Simple Raw Snack (Category: Lifestyle) Implication: Design new healthy and flavorful snacks made from vegetables for consumers who want healthy snacking options. - [Homemade Quinoa Bars](https://www.trendhunter.com/trends/quinoa-bar): This Gluten-Free Recipe Makes a Healthy Fruit and Nut Snack For On the Go (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore the development and marketing of healthy snack alternatives using natural ingredients and cater to dietary restrictions. - [Wasabi-Flavored Coconut Chips](https://www.trendhunter.com/trends/toasted-coconut-chips): These Tasty Toasted Coconut Chips are a Healthy Vegan Snack Option (Category: Lifestyle) Implication: Creating and marketing healthy snack options that cater to the growing demand for plant-based and natural foods. - [Vegan Jerky Snacks](https://www.trendhunter.com/trends/vegan-jerky): The Louisville Vegan Jerky Co.'s Snacks Provide Protein Sans Meat (Category: Lifestyle) Implication: The snack industry can explore new meat-free snack options to cater to the increasing demand for plant-based alternatives. - [Exotic Brussels Sprout Snacks](https://www.trendhunter.com/trends/vegetable-snacks): Brussel Bytes' Vegetable Snacks are Seasoned Enticing Flavors (Category: Lifestyle) Implication: The health food sector will continue to grow as consumers demand more natural and nutritious snacks. - [Broccoli Citrus Snacks](https://www.trendhunter.com/trends/broccoli-bites): These Rhythm Superfoods Broccoli Bites Boast a Citrus Soy Sauce Flavor (Category: Lifestyle) Implication: Disruptive innovation opportunity: Revolutionize the healthy snack food market by offering innovative, nutritious, and delicious options like citrus-infused broccoli snacks. ## Recent trend clusters - 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