# Vegan Cereal Cereal and cereal-based foods are marketing their plant-based ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 4, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vegan-cereal ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Vegan Cereal trend? **Vegan Cereal:** Cereal brands are now marketing that their cereals (and cereal-based products) are vegan-friendly, making their products more accessible to a wider range of consumers--both vegans and non-vegans alike. ## The consumer insight behind the Vegan Cereal trend These days, veganism doesn't just appeal to consumers who don't consume animals and animal byproducts, but people who are looking to be healthier in general. The label "vegan" creates automatic associations of enhanced nutrition for consumers, and therefore appeals to both vegans and people looking for healthy foods in general. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 3, 2018 to Feb 9, 2021 - Published: Mar 4, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Vegan Cereal trend ### Veganism Cereal brands are marketing vegan-friendly options, appealing to the health-conscious and veganism trend. ### Keto Diet Kashi is offering a low-sugar keto-friendly cereal, reflecting the trend in low-sugar diets and keto lifestyle. ### Plant-based Foods Cereal brands are incorporating plant-based ingredients or removing artificial ingredients, reflecting the growing trend towards plant-based lifestyles and healthier food choices. ## What the Vegan Cereal trend means for industry ### For Health and Wellness Opportunities for businesses in this industry to provide healthier and customizable options for consumers looking to improve their lifestyle choices. ### For Packaged Foods Packaged food companies can take advantage of the trend towards vegan and plant-based foods, as well as the keto diet trend, by creating innovative products that appeal to these demographics. ### For Food Packaging and Design Creative agencies can work with food companies to create new identities for premium, healthy cereals that reflect the changing consumer preferences towards healthier, plant-based, and more sustainable products. ## Workshop question How is your brand trying to appeal to more demographics? ## Trend signals for Vegan Cereal Trend score 3.5 out of 10, from popularity 56%, activity 40%, freshness 10%. - Popularity: 56% - Activity: 40% - Freshness: 10% ## Examples of the Vegan Cereal trend 6 featured examples from Aug 3, 2018 to Feb 9, 2021. - [Heritage-Inspired Premium Cereal Lines](https://www.trendhunter.com/trends/premium-cereal): Kellogg's New Health-Focused Product Has a Modern Look (Category: Lifestyle) Implication: The cereal industry can take advantage of changing consumer trends by introducing more premium cereal offerings that cater to health-conscious consumers. - [High-Protein Overnight Oats](https://www.trendhunter.com/trends/protein-overnight-oats): ONO Overnight Oats Feature a Whey or Plant-Based Protein Blend (Category: Lifestyle) Implication: With consumers prioritizing health and convenience, the breakfast foods industry can respond with innovative, high-protein options like ONO Overnight Oats. - [Plant-Based Free-From Cereals](https://www.trendhunter.com/trends/grain-free-cereal): These Grain-Free Cereals are Made with Cassava Flour & Navy Beans (Category: Lifestyle) Implication: The food and beverage industry has the opportunity to capitalize on the rising demand for healthy and dietary-restricted cereal options. - [Low-Sugar Keto Cereals](https://www.trendhunter.com/trends/keto-cereals): Kashi GO Keto-Friendly Cereal Boasts 12 Grams of Plant-Based Protein (Category: Lifestyle) Implication: Opportunity for the food and beverage industry to innovate and cater to the growing demand for low-sugar and keto-friendly foods. - [Grain-Free Buckwheat Cereals](https://www.trendhunter.com/trends/buckwheat-cereal): Lil Bucks' Lil Bucks Cereal is Paleo, Grain-Free and Vegan (Category: Lifestyle) Implication: Food manufacturers can capitalize on the sprouted grain trend by incorporating sprouted grains into their product lines. - [Vegan-Friendly Cereal Bars](https://www.trendhunter.com/trends/chocolate-loaf-bar): This Soreen Chocolate Loaf Bar is Lower in Fat and Sugar Than Others (Category: Marketing) Implication: The plant-based trend opens up possibilities for companies in the snack food industry to create innovative and delicious vegan-friendly products, such as cereal bars. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)