# Vegan Brew Vegan beers allow consumers with dietary restrictions to indulge. By [Amy Duong](https://www.trendhunter.com/amyduong), Trend and Research Writer | Published May 5, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vegan-brew ## Key Figures - Trend score: 1.4/10 - Evidence articles: 4 ## What is the Vegan Brew trend? **Vegan Brew:** Breweries are developing vegan-friendly recipes in order to cater to those with dietary restrictions. Rather than the traditional use of lactose in beer. ## The consumer insight behind the Vegan Brew trend Consumers are becoming increasingly interested in the vegan lifestyle and with this, grows the demand for diverse dietary options. Where once, individuals with dietary restrictions had difficulties with experimenting with food and drink due to limited options on the market, consumer demand in this space has brought on a greater brand focus on alternative ingredients. Thus, people with dietary restrictions and those looking to eat healthier have more options in a variety of categories. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 8, 2019 to May 2, 2020 - Published: May 5, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Vegan Brew trend ### Rise of Vegan-Friendly Recipes Breweries are creating vegan-friendly recipes to accommodate consumers with dietary restrictions. ### Inclusive Palettes Craft breweries are focusing on premium and animal-safe ingredients to cater to drinkers with inclusive palettes. ### Low Alcohol Beers The demand for beer with low alcohol content is increasing. ## What the Vegan Brew trend means for industry ### For Craft Beer Industry Craft beer industry professionals can improve sustainability practices, work with local farmers, and focus on developing new vegan-friendly and low alcohol brews. ### For Food and Beverage Industry The food and beverage industry can diversify dietary options and focus on premium ingredients and vegan-friendly recipes. ### For Wellness Industry The wellness industry can capitalize on the trend towards inclusive palettes and develop products that cater to individuals with dietary restrictions or looking for healthier alternatives. ## Workshop question How can your brand diversify existing products so consumers with more specific needs can experience them as well? ## Trend signals for Vegan Brew Trend score 1.4 out of 10, from popularity 14%, activity 19%, freshness 9%. - Popularity: 14% - Activity: 19% - Freshness: 9% ## Examples of the Vegan Brew trend 4 featured examples from Jul 8, 2019 to May 2, 2020. - [Vegan-Friendly Craft Breweries](https://www.trendhunter.com/trends/dogwood-brewing): Dogwood Brewing Boasts Sustainable Practices and Vegan Ingredients (Category: Eco) Implication: Craft breweries can tap into the market demand for sustainable and vegan-friendly craft beers. - [Full-Flavor Low-Alcohol Beers](https://www.trendhunter.com/trends/beavertown-brewery): The Beavertown Brewery Nanobot Has a 2.8% ABV (Category: Marketing) Implication: The brewing industry can innovate to meet the growing demand for low-alcohol craft beer to appeal to health-conscious consumers. - [Vegan-Friendly Stout Libations](https://www.trendhunter.com/trends/lucky-pie): Lucky Pie and Upslope Work Together on a Lactose-Free Milk Stout (Category: Lifestyle) Implication: Craft breweries have the opportunity to tap into a new market of lactose-intolerant consumers by creating vegan-friendly milk stouts. - [Vegan Neapolitan Stouts](https://www.trendhunter.com/trends/neapolitan-stout): Fairstate Coop Brews a Whiskey Barrel-Aged Stout with No Milk Ingredient (Category: Lifestyle) Implication: The craft beer industry can explore the disruptive innovation opportunity of creating more vegan stouts and incorporating whiskey barrel-ageing techniques to meet the demand for u… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)