# Vegan BBQ BBQ-based or flavored foods are being offered with vegan alternatives. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 27, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vegan-bbq ## Key Figures - Trend score: 3.5/10 - Evidence articles: 7 ## What is the Vegan BBQ trend? **Vegan BBQ:** BBQ is typically the antithesis of veganism, since it typically revolves around cooking larges amounts of meat. Now, brands are infusing traditional BBQ flavors into vegan dishes to expand the options for consumers in this space. ## The consumer insight behind the Vegan BBQ trend Veganism is no longer seen by consumers as a dietary lifestyle that's inconvenient or restrictive. With all the alternative options now available, people are much more likely to experiment with veganism--even if they don't subscribe to it all the time. The emergence of these "flexitarian" preferences has resulted in even the most unlikely vegan alternatives being made for consumers. ## At a Glance - Evidence: 7 featured examples - Articles from: Sep 11, 2020 to Dec 23, 2023 - Published: Jul 27, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Vegan BBQ trend ### Flexitarianism The emergence of flexitarian preferences has resulted in unlikely vegan alternatives being made for consumers. ### Barbecue flavor infusion Brands are infusing traditional BBQ flavors into vegan dishes to expand the options for consumers in this space. ### Vegan cheese alternatives Plant-based cheese products like Violife are making it easier for plant-based eaters to get ready for grilling season with its special Vegan BBQ Pack, which contains three varieties of its plant-based cheese alternatives. ## What the Vegan BBQ trend means for industry ### For Food service industry The food service industry can create disruptive innovation opportunities by making creative and flavorful vegan dishes and options for the growing number of vegan, vegetarian, and flexitarian customers. ### For Packaged food industry The packaged food industry can expand its market by creating and marketing vegan friendly food options to these growing diet preferences. ### For Grocery and Retail Industry Retailers can take advantage of growing demand for plant-based and vegan products to grow this market by providing accessible vegan options in stores. ## Workshop question How could your brand offer a wider range of options for a more diverse set of consumers? ## Trend signals for Vegan BBQ Trend score 3.5 out of 10, from popularity 53%, activity 32%, freshness 20%. - Popularity: 53% - Activity: 32% - Freshness: 20% ## Examples of the Vegan BBQ trend 7 featured examples from Sep 11, 2020 to Dec 23, 2023. - [Vegan BBQ Packs](https://www.trendhunter.com/trends/vegan-bbq-pack): Violife's Special Vegan BBQ Pack Shares Three Kinds of Cheese Alternatives (Category: Lifestyle) Implication: The plant-based food industry is experiencing explosive growth as consumers demand healthier and more environmentally sustainable food alternatives. - [Vegan-Friendly Rib-Inspired Meats](https://www.trendhunter.com/trends/morningstar-farms-riblets): MorningStar Farms Riblets Will Come in Two Tasty Flavors (Category: Lifestyle) Implication: The plant-based food industry has the potential to be disrupted by the introduction of vegan-friendly rib-inspired meats like MorningStar Farms Riblets, meeting the needs of indiv… - [Harrisburg-Based Vegan Eateries](https://www.trendhunter.com/trends/house-of-vegans): House of Vegans Offers Plant-Based Soul Food Platters (Category: Business) Implication: Disruptive innovation opportunity: Incorporate more vegan options into menus to attract a wider customer base and stay ahead of changing dietary preferences. - [Vegan Barbecue Bowls](https://www.trendhunter.com/trends/backyard-bbq-bowl): Native Foods Has a New Backyard BBQ Bowl for Summer (Category: Lifestyle) Implication: Companies in the food industry can benefit from creating new, creative plant-based dishes and convenience meals for customers. - [Limited-Edition Vegan BBQ Pizzas](https://www.trendhunter.com/trends/vegan-bbq-chicken-pizza): Papa John's Vegan BBQ “Chicken” Pizza is Arriving in the UK (Category: Lifestyle) Implication: Restaurants that offer vegan options could tap into the rising interest in veganism and attract a wider customer base. - [Vegan Pulled Pork Sandwiches](https://www.trendhunter.com/trends/vegan-bbq-pulled-pork-sandwich): Native Foods' Latest Chef Special is a Vegan BBQ Pulled Pork Sandwich (Category: Lifestyle) Implication: As consumers become more conscious of food choices and more open to plant-based options, the food and beverage industry has the opportunity to innovate and expand their product of… - [Spicy Plant-Based Sandwiches](https://www.trendhunter.com/trends/spicy-bbq-vegan-chicken-sandwich): Earl of Sandwich is Serving Up a New Spicy BBQ Vegan Chicken Sandwich (Category: Lifestyle) Implication: Fast food chains can attract a wider range of consumers by expanding their plant-based menu options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)