# Vaporized Booze Alcohol brands experiment with drinks in vapor form. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 8, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/vaporized-booze ## Key Figures - Trend score: 5.4/10 - Evidence articles: 7 ## What is the Vaporized Booze trend? **Vaporized Booze:** The reformatting of traditional alcohol experiences now includes brands transforming their beverages into edible mist forms. By changing the way these products are typically ingested, these brands give consumers the experimental experiences they desire, while also ensuring safety by limiting the amount of alcohol visitors consume. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 3, 2017 to Aug 21, 2019 - Published: Aug 8, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Vaporized Booze trend ### Edible Fragrances Food and beverage products can be formulated into natural, edible fragrances like those offered by Alice & the Magician, which enhance the flavor profiles of both cocktails and food items. ### Vapor-Tasting Experiences Multi-sensory experiences like Bombay Sapphire's flavor experience and Whitley Neill's vaporized gin orbs allow guests to interact with scented vapor droplets to fully immerse themselves in a product's essence, providing disruptive innovation opportunities for the alcohol industry. ### Inhalable Alcohol Startups like Cloud Buzz are pioneering the spirits market by offering inhalable alcohol in disposable containers, a unique way for adults to consume liquor that has the potential to be a valuable and cost-effective addition to bars and clubs. ## What the Vaporized Booze trend means for industry ### For Food & Beverage Creating edible fragrances and offering vapor-tasting experiences allows the food and beverage industry to provide unique, multi-sensory experiences for customers. ### For Alcohol New trends like home alcohol vaporizers, vaporized booze, and inhalable alcohol offer disruptive innovation opportunities for the alcohol industry to transform traditional alcohol experiences. ### For Innovative Technology The Chillzie, a wine cooler powered by evaporation, showcases how innovative technology can solve common problems in the food and beverage industry. ## Workshop question How could your brand reformat one of its products/services? ## Trend signals for Vaporized Booze Trend score 5.4 out of 10, from popularity 86%, activity 69%, freshness 8%. - Popularity: 86% - Activity: 69% - Freshness: 8% ## Examples of the Vaporized Booze trend 7 featured examples from Apr 3, 2017 to Aug 21, 2019. - [Inhalable Alcohol Mists](https://www.trendhunter.com/trends/alcohol-mist): Vapshot's Alcohol MIST is an Experiential Way to Serve Liquor (Category: Lifestyle) Implication: The food and beverage industry can explore the use of inhalable mist and other novel consumption experiences to engage consumers. - [Home Alcohol Vaporizers](https://www.trendhunter.com/trends/vapshot-mini): The 'Vapshot Mini' Turns Alcohol into Vapor for a Quick Buzz (Category: Lifestyle) Implication: The alcohol vaporization trend presents an opportunity for beverage manufacturers to expand their product offerings into vapor-ready formats. - [Vapor-Tasting Experiences](https://www.trendhunter.com/trends/flavor-experience): Bombay Sapphire's Flavor Experience Involves Scented Vapor Droplets (Category: Lifestyle) Implication: Hotels, resorts, and restaurants can leverage multi-sensory experiences to create unforgettable guest experiences and differentiate themselves in the market. - [Edible Cocktail Fragrances](https://www.trendhunter.com/trends/alice-the-magician): Alice & the Magician Offers Fragrances that Enhance Food and Drinks (Category: Lifestyle) Implication: The food and beverage industry can explore disruptive innovation opportunities by incorporating edible fragrances and flavor-enhancing products to create unique and memorable dini… - [Vaporized Gin Orbs](https://www.trendhunter.com/trends/gin-mist): Whitley Neill Will Serve Drinkable Gin Mist to Celebrate World Gin Day (Category: Lifestyle) Implication: Gin distillers and other beverage manufacturers can explore the use of vaporization technology to create innovative and unique drinking experiences. - [Inhalable Alcoholic Spirits](https://www.trendhunter.com/trends/cloud-buzz): Cloud Buzz Focuses on Immediate Effect and Enjoyable Flavor (Category: Unique) Implication: Disruptive innovation opportunities in the beverage industry through the introduction of inhalable alcohol products. - [Evaporation-Powered Wine Coolers](https://www.trendhunter.com/trends/the-chillzie): The Chillzie Effectively Cools Your Beverage Using Unique Yarns (Category: Business) Implication: The food and beverage industry can explore the use of evaporation-powered cooling techniques to create innovative refrigeration solutions for different products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)