# UV Patch Brands are creating UV patches to provide easy sun protection on the go. By [Kanesa D](https://www.trendhunter.com/kanesadavid), Insights Content Producer | Published Oct 4, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/uv-patch ## Key Figures - Trend score: 5.2/10 - Evidence articles: 5 ## What is the UV Patch trend? **UV Patch:** Ultraviolet (UV) patches are small stickers or patches that change color when exposed to ultraviolet radiation. These patches help consumers monitor their UV exposure and take appropriate measures to protect their skin from the harmful effects of the sun. ## The consumer insight behind the UV Patch trend Consumers who spend significant time outdoors, especially those who work under the hot sun, often want products with cooling and sun-protecting properties. Consumers typically desire UV patches to enhance their sun protection measures and tailor them to their needs. Additionally, those with varying levels of sensitivity to UV radiation can look to UV patches to understand how their skin reacts to the sun, allowing them to take the precautions necessary to avoid sun-related complications. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 13, 2021 to Nov 21, 2023 - Published: Oct 4, 2023 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the UV Patch trend ### Smart UV Detection SPOTMYUV's smart sticker alerts when sunscreen needs to be reapplied, ensuring continuous protection from UV rays. ### Targeted Sun Protection Sun Patch's sun protection patches provide targeted protection to specific areas of the body, guarding against harmful UV rays. ### Cooling UV Shield IOPE's 'UV Shield Outdoor Sun Patch' not only protects from UV rays but also keeps the skin cool with its innovative Cooling UV Shield Complex™ hydrogel. ## What the UV Patch trend means for industry ### For Health and Wellness Brands in the health and wellness industry can explore the use of UV patches to enhance sun protection and monitor UV exposure. ### For Beauty and Skincare The beauty and skincare industry can incorporate sun protection patches into their product offerings to provide innovative and targeted solutions for UV protection. ### For Outdoor and Recreation The outdoor and recreation industry can leverage UV patches to promote safety and protection for individuals engaging in outdoor activities under the sun. ## Workshop question How could your brand transform traditional products using scientific research? ## Trend signals for UV Patch Trend score 5.2 out of 10, from popularity 71%, activity 66%, freshness 19%. - Popularity: 71% - Activity: 66% - Freshness: 19% ## Examples of the UV Patch trend 5 featured examples from Apr 13, 2021 to Nov 21, 2023. - [Sun Protection Patches](https://www.trendhunter.com/trends/sun-protection-patch): Sun Patch Protects Targeted Areas from Harmful UV Rays (Category: Lifestyle) Implication: Sun protection patches present opportunities for companies in the skincare industry to personalize offerings and adopt a sustainable approach. - [Transparent UV Protection Patches](https://www.trendhunter.com/trends/sunshield-peptide-patch): The NAKED SunShield Peptide Patch Blocks UVA and UVB Rays (Category: Fashion) Implication: FRANZ Skincare's NAKED SunShield Peptide Patch is a super-thin, transparent UV protection patch with the ability to block out 99.9% of UVB and 98.1% of UVA rays. - [Sun Care Stickers](https://www.trendhunter.com/trends/spotmyuv): SPOTMYUV Alerts When Sunscreen Should Be Reapplied (Category: Lifestyle) Implication: The cosmetics and skincare industry can leverage wearable UV technology to develop new and effective products. - [Kid-Friendly UV Patches](https://www.trendhunter.com/trends/sunnypatch): Natural Patch's 'SunnyPatch' Keeps Kids Safe From Harmful Sun Rays (Category: Lifestyle) Implication: Childcare providers and parents alike can benefit from UV-monitoring gadgets that help protect children from harmful sun rays. - [Cooling UV Patches](https://www.trendhunter.com/trends/shield-outdoor-sun-patch): IOPE's 'UV Shield Outdoor Sun Patch' Cools and Protects from the Sun (Category: Fashion) Implication: The skin care industry can expand into developing advanced UV protection products with added benefits of being breathable, long lasting and easily applicable. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)