# Anti-Sun A variety of UV-blocking products appeal to sun-smart consumers. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jun 9, 2011, updated Jun 14, 2011 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/uv-blocking-products ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the Anti-Sun trend? **Anti-Sun:** Western society has deemed it beautiful to have a golden tan, but more consumers are taking heed of the warnings provided by researchers in regards to sunbathing. Rather than stopping at traditional sunscreen, however, these health-conscious individuals are looking to other sun-smart products, which range from apparel to accessories and even cars. It seems that, when it comes to cancer risk, beauty just isn’t worth the cost. ## At a Glance - Evidence: 6 featured examples - Articles from: May 30, 2010 to Jun 3, 2011 - Published: Jun 9, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Anti-Sun trend ### Rising consumer awareness about sun damage Consumers are becoming more conscious about the harmful effects of sun damage, driving demand for innovative sun protection products. ### Growth of the sun protection industry The sun protection industry is expanding as consumers invest in products that protect them from harmful UV rays. ### Innovation in sun protection products New sun protection products, such as jewelry, clothing, and wipes, are emerging in the market, presenting opportunities for companies to offer innovative and trendy solutions. ## What the Anti-Sun trend means for industry ### For Beauty and personal care The beauty and personal care industry is responding to consumer demand for sun protection products and is creating new products that are convenient and luxurious. ### For Fashion The fashion industry is offering trendy and fashionable sun protection clothing options to consumers who want to protect themselves from harmful rays while looking stylish. ### For Automotive The automotive industry is exploring new designs and technologies that protect drivers and passengers from harmful UV radiation, such as polarized windows and protective coatings. ## Trend signals for Anti-Sun Trend score 3.0 out of 10, from popularity 41%, activity 40%, freshness 8%. - Popularity: 41% - Activity: 40% - Freshness: 8% ## Examples of the Anti-Sun trend 6 featured examples from May 30, 2010 to Jun 3, 2011. - [Cancer-Preventing Fashion](https://www.trendhunter.com/trends/mott-50): Mott 50's Clothing Offers Sun Protection and Style (Category: Lifestyle) Implication: Fashion brands can explore the possibilities of designing fashionable clothing that offers sun protection to appeal to health-conscious consumers. - [UV Ray Rings](https://www.trendhunter.com/trends/marcus-from-julien-bergignat): 'Marcus' from Julien Bergignat Monitors the Effects of the Sun on Your Skin (Category: Fashion) Implication: Opportunity for jewelry manufacturers to create fashionable pieces that merge technology for health monitoring purposes. - [Sunburn Bracelets](https://www.trendhunter.com/trends/uv-sunsense): The UV SunSense Tells You When to Reapply Sunscreen (Category: Fashion) Implication: Smart wearables integrating with sun protectors are disrupting the fashion industry by offering stylish and practical solutions for skin protection while under the sun. - [Sun-Shielding Pod Cars](https://www.trendhunter.com/trends/kalos-concept-car): The Kalos Concept Car is Designed for a World With No Ozone (Category: Autos) Implication: The automotive industry can explore the development of electric vehicles that can withstand extreme solar radiation and offer off-road capabilities. - [Sun-Blocking Wipes](https://www.trendhunter.com/trends/tocca): Tocca SPF 30+ Sunscreen Towelettes are a New Way to Beat the Heat (Category: Lifestyle) Implication: Tocca's sunscreen towelettes cater towards the beauty and personal care industry, offering a unique and convenient way to apply SPF protection. - [Puppy Sun Protectors](https://www.trendhunter.com/trends/playapup-uv-shirt): The PlayaPup UV Shirt Keeps Your Canine Safe from Harmful Rays (Category: Unique) Implication: Products aimed at pet protection against the sun, like the Playapup UV Shirt, will continue to drive the pet products industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)