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# Urbane Child
Kids fashion brands develop products featuring a metropolitan aesthetic.

By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Jun 12, 2015 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages)
Source: Trend Hunter, https://www.trendhunter.com/protrends/urbane-child

## Key Figures

- Trend score: 4.4/10
- Evidence articles: 6

## What is the Urbane Child trend?

**Urbane Child:** Fashion labels with clothing and accessories for children are taking on an evident urban aesthetic. The spread of these youthful motifs touches on the rise of metropolitan lifestyles among city-dwelling families who prefer the look and feel of downtown-inspired goods and services on all fronts, as a way to communicate sophistication and status.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Feb 19, 2015 to Sep 7, 2016
- Published: Jun 12, 2015
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality)
- Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Alpha, Millennial, Gen X
- Top markets: North America

## Themes within the Urbane Child trend

### Urban Fashion for Kids

Fashion labels with clothing and accessories for children are taking on an evident urban aesthetic.

### Kid-Focused Streetwear

Kidswear collections are borrowing from adult styles and are both edgy and effortlessly cool.

### Urban Kids' Clothing Collections

Kids' clothing collections offer excellent back-to-school looks, with an urban aesthetic that is popular among children and adults alike.

## What the Urbane Child trend means for industry

### For Fashion Industry

Fashion brands are taking on an evident urban aesthetic when it comes to kids' fashion.

### For E-commerce Industry

Online marketplaces catering to unique kids fashion, with adult-themed clothing for young fashion enthusiasts.

### For Children's Apparel Industry

Luxury children's clothing and apparel retailers offer excellent back-to-school looks that have an urban aesthetic.

## Workshop question

How does your brand indicates status to today's aesthetic-conscious consumer?

## Trend signals for Urbane Child

Trend score 4.4 out of 10, from popularity 64%, activity 59%, freshness 8%.

- Popularity: 64%
- Activity: 59%
- Freshness: 8%

## Examples of the Urbane Child trend

6 featured examples from Feb 19, 2015 to Sep 7, 2016.

- [Urban Kids' Clothing Collections](https://www.trendhunter.com/trends/kids-clothing-collection): These Clothes Offer Excellent Back-to-School Looks for Children (Category: Life-Stages)
  Implication: Retailers can tap into the demand for comfortable and fashionable clothing for children.
- [Urban Kid Catalogs](https://www.trendhunter.com/trends/streetwear-for-kids): Cute Graffiti Kids Carries Style-Focused Streetwear for Kids (Category: Life-Stages)
  Implication: Disruptive innovation opportunity: Explore new design concepts and materials to revolutionize the children's fashion industry by offering stylish and on-trend clothing options for…
- [Youngster Hip Hop Apparel](https://www.trendhunter.com/trends/hip-hop-kids-apparel): Rich Boys Clothing Offers Edgy Streetwear for Toddlers and Kids (Category: Fashion)
  Implication: Chance for clothing brands to expand their offerings with trendy and edgy apparel for kids.
- [Kid-Focused Streetswear Platforms](https://www.trendhunter.com/trends/kids-fashion): Yellow Lolly Boasts a Custom Range of Designer Kids Fashions (Category: Fashion)
  Implication: The rise of kid-focused streetwear platforms presents an opportunity for e-commerce businesses to cater to the unique fashion needs of parents.
- [Childish Streetwear Editorials](https://www.trendhunter.com/trends/playground-photography): Stray Rats' Summer Line is Presented Through Playground Photography (Category: Fashion)
  Implication: Leveraging playground photography and unconventional styling to disrupt the streetwear industry.
- [Casual American Kid's Clothing](https://www.trendhunter.com/trends/dkny-brand): DKNY Brand's New Line is Inspired by Laid Back Looks from Brooklyn (Category: Fashion)
  Implication: The opportunity for clothing companies to produce comfortable, practical and expressive clothing lines for kids.

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All articles: [Life-Stages](https://www.trendhunter.com/life-stages)
