# Movertise Mobile advertisements in public places are creating instant buzz. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Oct 16, 2008, updated Nov 14, 2008 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/urban-wom-moving-advertisements-in-public-places-to-create-istant-buzz ## Key Figures - Trend score: 5.5/10 - Evidence articles: 5 ## What is the Movertise trend? **Movertise:** Ads that catch people off guard on the street can be incredibly viral. They grab people’s attention, and hold the potential to generate buzz through word of mouth. When people see interactive store windows or an incredibly unique escalator ad, they pass it on. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 18, 2006 to May 26, 2008 - Published: Oct 16, 2008 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Movertise trend ### Interactive Store Displays Stores are incorporating interactive displays into their storefronts for high-tech retail experiences. ### Ambient Advertising Advertisers are using unconventional public spaces like escalators to promote their products or services. ### Gesture-Based Technology Motion capture technology is being used to create engaging displays that respond to user movements and gestures. ## What the Movertise trend means for industry ### For Retail Industry The retail industry is incorporating innovative technology into their stores and storefronts to provide unique customer experiences. ### For Advertising Industry Advertising agencies are exploring unconventional ad placements to create more impactful campaigns. ### For Technology Industry The development and implementation of motion capture technology is creating new opportunities for interactive experiences in various industries. ## Trend signals for Movertise Trend score 5.5 out of 10, from popularity 80%, activity 78%, freshness 8%. - Popularity: 80% - Activity: 78% - Freshness: 8% ## Examples of the Movertise trend 5 featured examples from Sep 18, 2006 to May 26, 2008. - [Escalator Advertising](https://www.trendhunter.com/trends/escalator-advertising) (Category: Marketing) Implication: The advertising industry is embracing alternative mediums and digital innovations to stay relevant and capture the attention of consumers. - [Interactive Store Windows](https://www.trendhunter.com/trends/diesel-interactive-store-window-sculpture): Diesel Milan Display is Very Big Brother (Category: Art & Design) Implication: Interactive store windows can be used by retailers to create engaging experiences for shoppers, and increase foot traffic and sales. - [Gesture Based Window Shopping](https://www.trendhunter.com/trends/gesture-based-technology-orange-no-touch-interactive-shop-window): Orange's No-Touch Interactive Shop Window (Category: Tech) Implication: Gesture-based technology can be utilized by retailers to create interactive window displays that allow customers to shop without physical touch, creating a safe and hygienic shopp… - [Escalator Morphs Hairstyles](https://www.trendhunter.com/trends/awesome-escalator-ad-from-juice-salon): Juice Salon Ad (Category: Marketing) Implication: The salon and beauty industry can explore novel ways to advertise their product, such as using escalators to create hairstyles, which can provide them with a competitive edge. - [Escalator Legs](https://www.trendhunter.com/trends/venus-escalator): Venus Razor Guerrilla Ads (Category: Marketing) Implication: Opportunity for advertising firms to offer guerrilla advertising services and to innovate new methods of interactive and location-based advertising. ## Recent trend clusters - [Connected Filtration](https://www.trendhunter.com/protrends/connected-filtration) (Tech) - [Embedded Assistance](https://www.trendhunter.com/protrends/embedded-assistance) (Tech) - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) - [Snap Utility](https://www.trendhunter.com/protrends/snap-utility) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)