# Urban Parent Gear Innovative approaches to baby care make life easier and more entertaining. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Nov 11, 2007, updated Nov 19, 2009 | Category: [Unique](https://www.trendhunter.com/pro/category/unique-and-bizarre) Source: Trend Hunter, https://www.trendhunter.com/protrends/urban-parent-gear-innovative-approaches-to-baby-care-make-life-easier-and-m ## Key Figures - Trend score: 4.7/10 - Evidence articles: 13 ## What is the Urban Parent Gear trend? **Urban Parent Gear:** Description - Forget about boring white diapers or disposables that leave a smelly carbon footprint. Modern diapers are about aesthetics and design, and even multi-functionality. Dads are now being targeted as well, with Mr. Mom products like masculine diaper bags and vests. Technological innovations include alarms that inform of soiled diapers. And the movement towards being more eco-friendly or using organic products has revived the cloth diaper. Implications - Baby products have traditionally been marketed to women. Marketers have been able to expand their targeting, thanks to men taking a more active role in day-to-day parenting. In terms of further opportunities in this area, marketers can look to the grown-up world to see which types of products can be transposed to baby’s world (e.g. eco-friendly goods). ## At a Glance - Evidence: 13 featured examples - Articles from: Jan 6, 2007 to Jul 29, 2009 - Published: Nov 11, 2007 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Urban Parent Gear trend ### Eco-Friendly Baby Products As awareness of environmental concerns grow, the demand for eco-friendly products in the baby care market is on the rise. ### Multifunctional Baby Products Combining different functionalities in a single product like convertible cribs, diaper bags turned into baby carriers and more is becoming more popular and convenient ### Masculine Baby Products As fathers get more involved in parenting and gender roles shift, baby products that cater to dads are gaining popularity ## What the Urban Parent Gear trend means for industry ### For Baby Care The trends towards eco-friendliness, multifunctionality, and dad-friendly products are all relevant for the baby care industry. ### For Fashion As fashion trends emerge in adult markets, designers are creating chic and stylish options for baby accessories. ### For Environmental/Green Technology Creating eco-friendly options for baby products like diapers, ointments, and other essentials is an opportunity area for green technology. ## Trend signals for Urban Parent Gear Trend score 4.7 out of 10, from popularity 58%, activity 75%, freshness 8%. - Popularity: 58% - Activity: 75% - Freshness: 8% ## Examples of the Urban Parent Gear trend 13 featured examples from Jan 6, 2007 to Jul 29, 2009. - [The Wet Diaper Alarm](https://www.trendhunter.com/trends/baby-gadgets-the-wet-diaper-alarm) (Category: Unique) Implication: An industry that can benefit from integrating sensor technology into baby products to address parents' concerns and offer added value. - [Badass Baby Gear](https://www.trendhunter.com/trends/ed-hardy-diapers): Christian Audigier Now Makes Ed Hardy Diapers & Diaper Bags (Category: Fashion) Implication: Disruptive innovation opportunity: Capitalize on the rising trend of stylish baby gear by manufacturing unique products that combine functionality with fashion-forward designs. - [Shakespeare Diaper Covers](https://www.trendhunter.com/trends/shakespeare-diaper-covers-to-pee-or-not-to-pee): To Pee Or Not To Pee? (Category: Life-Stages) Implication: Opportunity for disruptive innovation in the baby fashion industry by offering unique and stylish diaper covers. - [Diaper Bag For Dudes](https://www.trendhunter.com/trends/diaper-bag-for-dudes-crappy-times-ahead-for-dads): Crappy Times Ahead For Dads (Category: Unique) Implication: The parenting accessories industry can take advantage of the trend of designing diaper bags specifically for dads, expanding their product lines to cater to the growing demand for… - [Convertable Bed/Exerciser/Play Space/Diaper Changer](https://www.trendhunter.com/trends/meadow-playpad-is-stimulating-for-baby-and-versatile-for-moms): Dream Meadow Playpad (Category: Life-Stages) Implication: The baby products industry can embrace multifunctional designs to provide parents with versatile and convenient solutions for their babies' needs. - [Diaper Bags Loved By Celebs](https://www.trendhunter.com/trends/timi-leslie-jacqueline-bebe-large-diaper-bag): Function Meets Fashion At Kate's Boutique (Category: Luxury) Implication: Incorporating stylish and functional elements in parenting and baby products, such as diaper bags, to meet the needs of modern parents. - [Cloth Diapers Make A Come Back](https://www.trendhunter.com/trends/cloth-diapers-make-a-come-back) (Category: Life-Stages) Implication: Developing and expanding the market for reusable diapers made from sustainable materials. - [Denim Diapers](https://www.trendhunter.com/trends/denim-babies-denim-diaper-cover-by-wrangler): Wrangler for Babies (Category: Life-Stages) Implication: The industry of manufacturing and selling products specifically designed for infants and young children, including diapers and diaper covers with trendy designs. - [The Hot Momma Diaper Bag](https://www.trendhunter.com/trends/the-hot-momma-diaper-bagfashion-meets-function-at-kates-boutique): Kate's Boutique (Follow-Up) (Category: Luxury) Implication: Opportunity for disruptive innovation in the fashion accessories industry by creating stylish and functional products such as designer diaper bags. - [Compostable Baby Products](https://www.trendhunter.com/trends/diapers-worlds-first-flushable-compostable-baby-pants): gDiapers Flushable Disposable Diapers (Category: Unique) Implication: The diaper manufacturing industry can explore the production of compostable and flushable diapers to meet the demand for more sustainable and convenient baby products. - [Diaper Vest](https://www.trendhunter.com/trends/diaper-vest-for-the-manly-dad-in-us-all): For Dad's Who Want to Be Cool (Category: Life-Stages) Implication: The baby products industry can capitalize on the trend of dad-friendly products and create innovative solutions for fathers, such as functional and stylish gear like the Diaper Ve… - [Device Makes Diaper Changing Hip & Easy](https://www.trendhunter.com/trends/you-be-the-judge-with-ubi-baby-practically-changes-himself): "Ubi" Change Table (Category: Life-Stages) Implication: The Ubi Change Table demonstrates opportunities for innovation in the parenting product industry. - [Cheeky Diaper Ointment](https://www.trendhunter.com/trends/bad-ass-booty-balm-diaper-ointment): Bad Ass Booty Balm (Category: Marketing) Implication: Utilizing innovative and natural ingredients to develop a range of effective baby products that appeal to modern parents. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) ## Trending in Unique - [Pickle-Flavored Iced Coffees](https://www.trendhunter.com/trends/dill-pickle-iced-coffee) - [K Beauty-Inspired Hydrogel Masks](https://www.trendhunter.com/trends/hydrogel-face-masks1) All articles: [Unique](https://www.trendhunter.com/unique)