# Urban Insurance Insurance companies adapt to the transportation rituals of city dwellers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 26, 2019 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/urban-insurance ## Key Figures - Trend score: 4.1/10 - Evidence articles: 9 ## What is the Urban Insurance trend? **Urban Insurance:** Insurance companies are expanding their services to cover changing commuter needs as innovative modes of transportation--from ridesharing to autonomous vehicles--are challenging their traditional business models. ## The consumer insight behind the Urban Insurance trend Urban centers are becoming increasingly populous as young people search for opportunities and entertainment. As they come of age, consumers feel a need to conquer the job market and expand beyond the boundaries of the small town, both professionally and socially. While they are settling in, they enjoy more compact modes of transportation that are reasonable for their tight budget, which has to be considered of home, meals, entertainment, and so on. ## At a Glance - Evidence: 9 featured examples - Articles from: Jun 7, 2017 to Jul 24, 2020 - Published: Jun 26, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Urban Insurance trend ### Changing commuter needs Insurance companies are expanding their services to cover changing commuter needs as innovative modes of transportation--from ridesharing to autonomous vehicles--are challenging their traditional business models. ### Mobility insurance Startups like Voom are offering unique mobility insurance plans ranging from e-scooters to boats that cater to 'episodic usage mobility platforms' ### Digital insurance Digital platforms like INSHUR's UBER car insurance policy allow for fast policy access and personalized rates, leading the trend towards all-digital insurance services. ## What the Urban Insurance trend means for industry ### For Insurance Industries within insurance, specifically those that cater to mobility, homeowners, and ridesharing, will be able to take advantage of the changing needs of today's consumers. ### For Mobility Solutions Startups that cater to mobility solutions like e-bikes, scooters, and EV subscriptions will continue to grow as more people move to urban centers and opt for sustainable transportation options. ### For Digital Platforms Business professionals who create digital platforms will be able to take advantage of the trend towards all-digital insurance services and create convenient, personalized experiences for their users. ## Workshop question How could your brand better adapt to changing consumer rituals in its area of expertise? ## Trend signals for Urban Insurance Trend score 4.1 out of 10, from popularity 64%, activity 51%, freshness 9%. - Popularity: 64% - Activity: 51% - Freshness: 9% ## Examples of the Urban Insurance trend 9 featured examples from Jun 7, 2017 to Jul 24, 2020. - [Smart Electric Scooters](https://www.trendhunter.com/trends/unu-electric-scooter): The Unu Electric Scooter Delivers Top Speed No Matter the Charge Level (Category: Autos) Implication: The customizable and eco-friendly features of Unu's electric scooters create an opportunity for growth in the manufacturing industry, particularly for companies focused on sustain… - [Subscription-Only Electric Cars](https://www.trendhunter.com/trends/canoo): Canoo Has Customers Pay a Monthly Fee to Use Its EV (Category: Autos) Implication: The automotive industry can explore subscription-based models as a disruptive innovation opportunity to attract younger consumers and adapt to changing preferences. - [Versatile Mobility Insurance](https://www.trendhunter.com/trends/mobility-insurance): Israel's Voom Provides Insurance for E-Bikes, Scooters and More (Category: Business) Implication: Voom's insurance plans cater directly to owners of e-scooters, providing disruptive innovation opportunities within the industry. - [E-Bike Blockchain Security](https://www.trendhunter.com/trends/bikeblockchain): BikeBlockchain Helps Riders Quickly Recover Stolen E-Bikes (Category: Tech) Implication: The insurance sector can benefit from blockchain-based theft tracking to provide better coverage and reduce risks associated with e-bike theft. - [Home-Sharing-Specific Verification Platforms](https://www.trendhunter.com/trends/verification-platform): GUARDHOG Debuts SUPERHOG in a Bid for Better Security (Category: Marketing) Implication: The home-sharing industry can benefit from verification platforms that increase security and transparency. - [E-Commerce Auto Insurance](https://www.trendhunter.com/trends/acko-general-insurance): Amazon Pay Launches Car and Bike Insurance with Acko General Insurance (Category: Autos) Implication: The introduction of a simplified and digital auto insurance purchasing process disrupts the traditional auto insurance industry, opening up opportunities for insurers to adopt use… - [Collective Insurance Providers](https://www.trendhunter.com/trends/collective-insurance): Laka Caters to Cyclists, Boasting Both Bicycle & Recovery Insurance (Category: Lifestyle) Implication: More insurance providers can integrate collective insurance model and targeted insurance policies to stand out in the market. - [Rideshare-Specific Insurance Plans](https://www.trendhunter.com/trends/uber-car-insurance): INSHUR's UBER Car Insurance Policy is Fully Digital (Category: Tech) Implication: INSHUR's all digital and personalized platform disrupts the traditional insurance industry. - [Driverless Bus Trials](https://www.trendhunter.com/trends/london-gatwick-airport): London Gatwick Airport Is Making History With Autonomous Vehicles (Category: Tech) Implication: The automotive industry can explore ways to integrate autonomous vehicle technology into their vehicles, both for public use and within work environments. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)