# Urban Getaways Modern metropolitan retreats cater to millennials who enjoy fast-paced city living. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 10, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/urban-getaways ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Urban Getaways trend? **Urban Getaways:** Catering to millennials who enjoy having easy access to technology and amenities, inner city retreats offer individuals the luxury of getting away without having to actually leave everything behind. Offering consumers who are reliant on digital devices and modern comforts a way to relax without having to go too far, these hip metropolitan retreats showcase a move toward more practical getaway options for busy day-to-day consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 7 to Nov 14, 2013 - Published: Feb 10, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Urban Getaways trend ### Urban Retreats As millennials continue to crave urban living, inner city retreats offer a solution for those seeking exercise, culture, and access to technology, before returning to the bustling city life. ### Charitable Hotels Promoting and increasing awareness of societal issues, charitable hotels like Faktum Hotels have found a niche market, providing consumers with a sense of social responsibility and authenticity. ### Futuristic Hotels As architecture takes a bolder approach, it is anticipated that more hotels like 'The Heart of the District' and Click Clack Hotel will appear, targeting design-conscious and experience-seeking customers. ## What the Urban Getaways trend means for industry ### For Hospitality Industry Innovative hotel concepts catering to millennials, authenticity, and the conscious consumer should look to cater to urban destinations, charities, and futuristic designers to improve customer experience. ### For Travel Industry As urban cities become the destination of choice for millennials, travel agencies and tour providers can market unique urban experiences to the modern traveler. ### For Architecture Industry Future architecture trends that focus on futuristic design elements, sustainable architecture, and exploring social issues can offer opportunities for designing unconventional, yet memorable hotels. ## Trend signals for Urban Getaways Trend score 4.2 out of 10, from popularity 53%, activity 64%, freshness 8%. - Popularity: 53% - Activity: 64% - Freshness: 8% ## Examples of the Urban Getaways trend 4 featured examples from Jan 7 to Nov 14, 2013. - [Pop Culture Accommodations](https://www.trendhunter.com/trends/qt-sydney): The QT Sydney Hotel Caters to Successful Creatives (Category: World) Implication: The hospitality industry can tap into the growing demand for themed accommodations, catering to specific interests and providing a memorable stay for guests. - [Cardiovascular City Architecture](https://www.trendhunter.com/trends/heart-of-the-district): The Heart of the District Hotel Redefines Urban Travel (Category: World) Implication: Incorporating organic structural elements in construction projects can revolutionize the way buildings are designed and constructed. - [Urban Street Accommodations](https://www.trendhunter.com/trends/faktum-hotels): The Faktum Hotels Allows Guests to Sleep Like a Homeless Person (Category: Pop Culture) Implication: Opportunity for the hospitality industry to create experiential accommodations that appeal to adventurous travelers. - [Modern Filigree Accommodations](https://www.trendhunter.com/trends/click-clack-hotel): The Click Clack Hotel by plan:B (Category: Art & Design) Implication: The hospitality industry can adopt modern filigree designs and chic spaces to enhance the aesthetics and appeal of hotels and accommodations. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)