# Urban Camper The popularity of hybrid urban-camping products has increased during COVID-19. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Oct 4, 2020 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/urban-camper ## Key Figures - Trend score: 6.1/10 - Evidence articles: 7 ## What is the Urban Camper trend? **Urban Camper:** Brands are launching outdoor collections that will suit the casual urban camper. These products are identified by the versatility they bring both to the urban, as well as the camping environment—from luxury-focused outdoor apparel that blends functionality and style to multi-purpose dining containers that can be used in the office. ## The consumer insight behind the Urban Camper trend Since consumers have had to cancel all non-essential travel and the borders of many countries remain heavily restricted, many are looking for ways to escape their homes in a safer and more accessible manner during the COVID-19 pandemic. In this space, many are opting-in for camping and other accessible getaways that are close in proximity. As individuals identify the equipment they need to make their plan work, they are looking to negotiate the versatility of products. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 6, 2019 to Sep 18, 2021 - Published: Oct 4, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Urban Camper trend ### Hybrid Urban Camping Products Brands are launching outdoor collections that will suit the casual urban camper. ### Versatile Camping Equipment Consumers are looking to negotiate the versatility of products for accessible getaways. ### Surprise Launches as Marketing Strategies More brands are using unexpected announcements as a popular marketing strategy for product launches. ## What the Urban Camper trend means for industry ### For Outdoor Gear and Apparel Products are being developed that are suited for both urban and outdoor environments. ### For Travel Consumers are seeking safe and accessible ways to escape their homes in a COVID-19 world. ### For Marketing and Advertising Brands are experimenting with alternative marketing strategies such as surprise launches to increase excitement and hype around product releases. ## Workshop question Conceptualize a product that will offer consumers functionality in urban and rural environments. ## Trend signals for Urban Camper Trend score 6.1 out of 10, from popularity 83%, activity 90%, freshness 10%. - Popularity: 83% - Activity: 90% - Freshness: 10% ## Examples of the Urban Camper trend 7 featured examples from Mar 6, 2019 to Sep 18, 2021. - [Luxury Camping Apparel](https://www.trendhunter.com/trends/the-north-face-x-gucci): The North Face X Gucci Just Announced a New Collection with Limited Details (Category: Luxury) Implication: The North Face and Gucci collaboration highlights the potential for high-end fashion brands to expand their offerings to outdoor and camping apparel. - [Portable Tabletop Barbecues](https://www.trendhunter.com/trends/portable-tabletop-barbecue): Berghoff's Portable Barbecue Makes for the Ultimate Picnic (Category: Lifestyle) Implication: Opportunity for outdoor recreation companies to expand their product offerings by including more portable and compact grilling options for outdoor enthusiasts. - [Lantern-Powered Campsite Cookers](https://www.trendhunter.com/trends/camping-cooking-pot): The WAMP Camping Cooking Pot is Made from Duralumin (Category: Art & Design) Implication: The outdoor industry can adapt to market trends by offering equipment that is portable and multifunctional. - [Backpack-Friendly Hammocks](https://www.trendhunter.com/trends/packable-hammock): The Ghost Outdoors Packable Hammock Has a Lightweight Design (Category: Lifestyle) Implication: In the outdoor recreation industry, there is an opportunity for companies to create innovative and functional camping solutions such as packable hammocks to cater to backpackers a… - [Outdoor Adventurist Kitchen Equipment](https://www.trendhunter.com/trends/camping-mess-kit): The UCO Camping Mess Kit Accommodates Al Fresco Dining (Category: Art & Design) Implication: The UCO Camping Mess Kit offers an opportunity for businesses in the outdoor recreation industry to develop and market innovative gear and equipment for outdoor enthusiasts. - [Portable Paper-Made Kettles](https://www.trendhunter.com/trends/paper-kettle): The 'Paper Kettle' by Ryo Katayama Easily and Safely Boils Water (Category: Art & Design) Implication: Manufacturers of outdoor equipment and gear have an opportunity to create new products using eco-friendly paper-based materials. - [Waterproof Urban Commuter Knapsacks](https://www.trendhunter.com/trends/black-ember-wprt-minimal-pack): The Black Ember WPRT Minimal Pack is Discreetly Protective (Category: Fashion) Implication: Disruptive innovation opportunities in the outdoor gear industry by creating urban commuter backpacks with waterproof and durable materials. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)