# Urban Athleticism Performance wear becomes less conspicuous with a streetwear aesthetic. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Nov 9, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/urban-athleticism ## Key Figures - Trend score: 5.6/10 - Evidence articles: 4 ## What is the Urban Athleticism trend? **Urban Athleticism:** No longer reserved for working out, athletic wear has become an everyday wardrobe staple thanks to the rising prevalence of fitness culture. However, despite the acceptability of athletic wear outside of the gym, the fashion industry has begun to merge the functionality of performance gear with an urban, street-focused aesthetic. This hybridized clothing not only signals a form of versatility; it also references a return to urban sensibility, even when it comes to sportswear. ## At a Glance - Evidence: 4 featured examples - Articles from: May 31 to Oct 29, 2015 - Published: Nov 9, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Urban Athleticism trend ### Athleisure Fashion Fashion industry merges functionality of athletic wear with urban style. ### Cycling Apparel Trend Clothing companies develop apparel lines for female cyclists. ### Performance Outerwear Fashion Utilitarian apparel merged with style in collections designed for activity. ## What the Urban Athleticism trend means for industry ### For Fashion Retail Industry Athleisure trend and casual rapper collections offer opportunities to produce lines that blend sporty aesthetic with fashion. ### For Outdoor Recreational Gear Market Performance outerwear with insulation and functionality provide comfortable options for winter outdoor activity. ### For Bicycle Accessories Industry Cycling apparel created for females gives new opportunities for protective bike-riding clothing. ## Workshop question How can your brand enhance its product or service by catering to urban sensibilities? ## Trend signals for Urban Athleticism Trend score 5.6 out of 10, from popularity 78%, activity 82%, freshness 8%. - Popularity: 78% - Activity: 82% - Freshness: 8% ## Examples of the Urban Athleticism trend 4 featured examples from May 31 to Oct 29, 2015. - [Casual Rapper Collections](https://www.trendhunter.com/trends/adidas-yeezy-season-1-lookbook): The adidas YEEZY Season 1 Lookbook Highlights a Utilitarian Aesthetic (Category: Fashion) Implication: The fashion industry can utilize the trend of designing intentional worn-in, casual clothing lines to capture customers who want to express their laid-back lifestyle. - [Ski-Themed Streetwear](https://www.trendhunter.com/trends/menswear-lookbook): Ami and Moncler's Menswear Lookbook Fuses French Style with Sports (Category: Fashion) Implication: Fashion industry can explore opportunities to fuse different styles and cater to niche markets. - [Feminine Cycling Frocks](https://www.trendhunter.com/trends/Cycling-Apparel): Dutch Fashion Label 'Bybrown' Has Created a Durable Dress Just for Cycling (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce sustainable and weather-resistant fabrics for clothing. - [Exercise-Ready Outerwear](https://www.trendhunter.com/trends/isaora-fallwinter-2015-collection): The ISAORA Fall/Winter 2015 Collection is Prepared for Winter Activity (Category: Fashion) Implication: Fashion industry can innovate by creating fashionable and functional outerwear for active individuals. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)