# Upscaling Ordinary Traditionally simple products get a luxurious overhaul for the status-obsessed. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published May 5, 2014 | Category: [Luxury](https://www.trendhunter.com/pro/category/luxury-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/upscaling-ordinary ## Key Figures - Trend score: 5.9/10 - Evidence articles: 6 ## What is the Upscaling Ordinary trend? **Upscaling Ordinary:** As the population of nouveau riche consumers rises, a want for luxury products that still carry a semblance of middle-class life are satiating demand for lifestyle accommodation. The utilization of precious materials to upgrade traditional goods augments the concept of everyday luxury for consumers who continue to demand the further integration of an upscale lifestyle. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 19, 2013 to May 1, 2014 - Published: May 5, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Upscaling Ordinary trend ### Luxury Upgrade Traditional goods are being upgraded with precious materials to satiate demand for everyday luxury among consumers. ### Minimalism Sleek and streamlined designs are making use of high-quality materials such as leather to create simple yet luxurious products. ### Hybrid Designs Products are taking on elements of other items, for example, the combination of handbags and sneakers ## What the Upscaling Ordinary trend means for industry ### For Luxury Goods Companies can capitalize on the trend towards everyday luxury by upgrading traditional goods with precious materials. ### For Fashion and Accessories Designers can explore hybrid designs by taking elements from different products and creating unique pieces. ### For Home and Decor People are looking for lavish upgrades to practical items such as ping pong tables and tents, creating opportunities for those in the luxury home decor market. ## Trend signals for Upscaling Ordinary Trend score 5.9 out of 10, from popularity 89%, activity 80%, freshness 8%. - Popularity: 89% - Activity: 80% - Freshness: 8% ## Examples of the Upscaling Ordinary trend 6 featured examples from Nov 19, 2013 to May 1, 2014. - [Handbag-Inspired Sneakers](https://www.trendhunter.com/trends/en-noir-x-buscemi-125mm-sneakers): The En Noir x Buscemi 125mm Sneakers Hit New Levels of Lavish (Category: Fashion) Implication: These handbag-inspired sneakers create opportunities for innovation in footwear design, especially in luxurious and customizable sneakers. - [Couture Basketball Sneakers](https://www.trendhunter.com/trends/louis-vuitton-sneakers): Dank Customs Get a Slam Dunk with These Louis Vuitton Sneakers (Category: Fashion) Implication: Fashion brands can leverage their unique design and aesthetic expertise to create sportswear and athletic gear. - [Luxurious Multi-Person Tents](https://www.trendhunter.com/trends/comfortable-tent): Go Camping in Style with This Deluxe Luxury and Comfortable Tent (Category: Luxury) Implication: Opportunity for manufacturers to create high-end camping tents for luxury camping enthusiasts. - [Transparent Table Tennis](https://www.trendhunter.com/trends/lungolinea-ping-pong-table): The Lungolinea Ping Pong Table Elevates a Casual Game to Crystal Luxury (Category: Art & Design) Implication: The luxury furniture industry can benefit from creating high-end gaming equipment using expensive materials and innovative designs. - [Minimalist Leather Knapsacks](https://www.trendhunter.com/trends/simple-backpack-by-jakob-lukosch): The Simple Backpack by Jakob Lukosch Boast Basic Seams (Category: Art & Design) Implication: The sleek design trend in backpacks can drive disruptive innovation in the fashion and accessories industry by incorporating minimalistic and streamlined features in other product… - [Pocket-Pinching Socks](https://www.trendhunter.com/trends/falke): The Falke Vicuna Socks Will Keep Your Feet Warm But Your Wallet Cold (Category: Luxury) Implication: Fashion companies can explore creating high-end socks to meet the demand for luxury items in the market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Luxury - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [Mangrove Diver Watches](https://www.trendhunter.com/trends/mangrove-diver-watches) All articles: [Luxury](https://www.trendhunter.com/luxury)