# Upscaling Breakfast Breakfast brands set morning fare apart with upleveled ingredients. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Sep 23, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/upscaling-breakfast ## Key Figures - Trend score: 4.4/10 - Evidence articles: 8 ## What is the Upscaling Breakfast trend? **Upscaling Breakfast:** While breakfast has colloquially been referred to as the "most important meal of the day," it has rarely considered glamorous or sophisticated up until this point. Breakfast brands are leveraging the growing health movement as an opportunity to upscale the perception of the morning meal. Upleveled ingredients and sleek branding elevate breakfast from something routine and necessary to something rejuvenating and better-for-you, and all without sacrificing either convenience or on-the-go enjoyment. ## At a Glance - Evidence: 8 featured examples - Articles from: Sep 5, 2015 to Apr 12, 2018 - Published: Sep 23, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Upscaling Breakfast trend ### Upscaling Breakfast Brands are upscaling breakfast with sleek branding and upleveled ingredients, tapping into the growing health movement. ### Convenient Breakfast Options Breakfast brands are offering on-the-go solutions to cater to busy consumers looking for a quick and easy meal, without sacrificing flavor or health benefits. ### Gourmet Breakfast Sandwiches High-end ingredients and sophisticated twists on classic breakfast staples are becoming popular, appealing to adventurous foodies who are willing to pay for unique breakfast options. ## What the Upscaling Breakfast trend means for industry ### For Food and Beverage Industry The food and beverage industry is seeing a rise in demand for upleveled and gourmet breakfast options that cater to consumers' health-conscious lifestyles and desire for convenience. ### For Fast Food Industry Fast food chains are tapping into the breakfast market by offering fresher and more flavorful ingredients for breakfast sandwiches, while still providing quick and convenient options for busy consumers. ### For Health and Wellness Industry The health and wellness industry is benefiting from the rise in demand for gluten-free, organic, and high-protein breakfast options that cater to the growing number of consumers looking for healthy breakfast alternatives. ## Trend signals for Upscaling Breakfast Trend score 4.4 out of 10, from popularity 64%, activity 61%, freshness 8%. - Popularity: 64% - Activity: 61% - Freshness: 8% ## Examples of the Upscaling Breakfast trend 8 featured examples from Sep 5, 2015 to Apr 12, 2018. - [Convenient Muesli Cereal Cups](https://www.trendhunter.com/trends/bobs-red-mill): The New Bob’s Red Mill Muesli Cups are Packed with Whole Ingredients (Category: Lifestyle) Implication: The convenient muesli cups cater to the growing market of consumers looking for quick and nutritious breakfast options in the packaged food industry. - [Gourmet Breakfast Sandwiches](https://www.trendhunter.com/trends/decadent-breakfast-sandwich): This Decadent Breakfast Sandwich Features High-End Ingredients (Category: Lifestyle) Implication: Restaurants are presented with an opportunity to differentiate themselves by incorporating high-end, gourmet breakfast items. - [Upscale Fast Food Breakfasts](https://www.trendhunter.com/trends/burger-king-uk): Burger King UK Released a High-End Breakfast Menu (Category: Lifestyle) Implication: Fast food chains can differentiate themselves by offering high-end breakfast options that appeal to customers seeking a premium breakfast experience. - [Buttery Brioche Breakfast Sandwiches](https://www.trendhunter.com/trends/brioche-breakfast-sandwiches): Panera Bread Now Sells Three New Gourmet Breakfast Sandwiches (Category: Lifestyle) Implication: Fast casual restaurants can capitalize on the trend of gourmet breakfast sandwiches by introducing their own unique variations and incorporating high-quality ingredients to differ… - [Fresh-Cracked Egg Sandwiches](https://www.trendhunter.com/trends/fresh-breakfast-sandwich): Einstein Bros. is Offering Two Fresh Breakfast Sandwich Options (Category: Lifestyle) Implication: Fast food chains can tap into the demand for gourmet breakfast sandwiches by introducing innovative and flavorful sandwich options to their menus. - [Kefir-Based Overnight Oats](https://www.trendhunter.com/trends/kefir-overnight-oats): The Simply Simple Kefir Overnight Oats Come in Pots with a Spork (Category: Lifestyle) Implication: Brands in the food and beverage industry can invest in creating more kefir-based, gluten-free, and probiotic-rich products to meet consumer demand for healthier options. - [Baguette-Style Bagels](https://www.trendhunter.com/trends/baguette-bagel): ACE Bakery's New Baguette Bagel Puts an Artisan Twist on the Classic Bagel (Category: Lifestyle) Implication: Bakeries can explore creating artisanal bagels with unique flavors and textures to cater to the growing demand for gourmet bakery products. - [Drinkable Goat's Milk Yogurts](https://www.trendhunter.com/trends/yogurtbased-drink): This Yogurt-Based Drink Provides a Portable Breakfast Solution (Category: Lifestyle) Implication: Exploring the use of goat's milk to develop innovative dairy products like drinkable yogurts. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Habitual Protein](https://www.trendhunter.com/protrends/habitual-protein) (Lifestyle) - [Spirit Immersion](https://www.trendhunter.com/protrends/spirit-immersion) (Lifestyle) - [Whisky Divergence](https://www.trendhunter.com/protrends/whisky-divergence) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Weighted Overhead Sleep Pillows](https://www.trendhunter.com/trends/sleep-crown-classic-trends) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)