# Upscaled Performance Performance additives are elevated with organic ingredients. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jan 25, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/upscaled-performance ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Upscaled Performance trend? **Upscaled Performance:** Performance supplement manufacturers are emphasizing natural ingredients and organic properties in order to change the perception of their product from a "short-cut" to health, to a long-term, high-quality investment. As consumers continue to value the body-as-a-temple ethos, they search for products that not only provide tangible results, but do so in a way that is holistic. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 11, 2014 to Aug 5, 2015 - Published: Jan 25, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Upscaled Performance trend ### Focus on Natural Ingredients Performance supplement manufacturers are emphasizing natural ingredients and organic properties in order to change the perception of their product. ### Plant-Based Supplements There is a growing trend in the supplement industry that focuses on plant-based ingredients, to cater to individuals who prioritize animal welfare and plant-based options. ### On-the-Go Vitamin Kits As individuals prioritize their health and wellness, businesses are capitalizing on the demand for natural supplements and creating portable vitamin kits for users to consume on-the-go. ## What the Upscaled Performance trend means for industry ### For Health and Wellness Consumers continue to prioritize their health and wellness, driving the supplement industry to enhance its products and cater to natural ingredients. ### For Food and Beverage The trend towards plant-based supplements ties into the broader trend in the food and beverage industry, where consumers prioritize ethically-sourced ingredients and eco-friendly products. ### For Fitness The supplement industry serves the fitness industry, where consumers want natural, performance-enhancing supplements to improve their workouts. ## Workshop question How can your brand embrace one holistic quality that would appeal to the health-minder consumer? ## Trend signals for Upscaled Performance Trend score 3.7 out of 10, from popularity 48%, activity 54%, freshness 8%. - Popularity: 48% - Activity: 54% - Freshness: 8% ## Examples of the Upscaled Performance trend 5 featured examples from Apr 11, 2014 to Aug 5, 2015. - [Plant-Based Sports Supplements](https://www.trendhunter.com/trends/vegetarian-sports-nutrition): MyVegies Provides Totally Vegetarian Sports Nutrition Products (Category: Eco) Implication: MyVegies is disrupting the traditional animal-based sports nutrition industry with its vegetarian offerings. - [Daily Vitamin Kits](https://www.trendhunter.com/trends/vitamin-kit): The Aloha Greens on the Go Kit Boosts Energy and Mood (Category: Lifestyle) Implication: The vitamin manufacturing industry can capitalize on the trend of organic supplements by focusing on developing and promoting natural wellness solutions. - [Cold-Pressed Energy Shots](https://www.trendhunter.com/trends/instant-energy-boost): The New 'Wellness Shots' from 'Kor Raw' Pack an Instant Energy Boost (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce cold-pressed energy shots as a healthier alternative to traditional energy drinks. - [Plant-Based Protein Supplements](https://www.trendhunter.com/trends/spirulina-granules): These Spirulina Granules are an Easy Way to Up Your Protein Intake (Category: Lifestyle) Implication: Companies in the supplements and nutrition industry can leverage the trend of plant-based protein supplements to create new products and expand their customer bases. - [Natural Energy Supplements](https://www.trendhunter.com/trends/natural-energy-supplement): EBOOST is a Blend of Vitamins, Minerals and Super-Nutrients (Category: Lifestyle) Implication: The sports nutrition industry could create natural energy supplements for athletes that contain premium super-nutrients and promote recovery. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)