# Upscaled Patisserie The baked goods industry is given a luxury-focused overhaul. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jun 24, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/upscaled-patisserie ## Key Figures - Trend score: 4.9/10 - Evidence articles: 7 ## What is the Upscaled Patisserie trend? **Upscaled Patisserie:** As a shift away from large-scale shopping continues, the upscaling of bread and baked goods has rebranded the basic as something to boast about. Speaking to urban professionals that desire lifestyle expansion, the products and stores augment a traditional market to create something for the consumer who's more focused on shopping experience than ever before. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 19, 2014 to Sep 1, 2016 - Published: Jun 24, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Upscaled Patisserie trend ### Upscaled Patisserie The trend towards upscaling bread and baked goods has rebranded the basic as something to boast about for the consumer who's more focused on shopping experience than ever before. ### Gourmet Snack Kits Gourmet snack kits are a new take on traditional snacks, with artisanal ingredients and elevated packaging designed to appeal to consumers seeking a more elevated snacking experience. ### Transparent Pastry Displays The use of clear and contemporary pastry displays is on the rise, with bakeries and patisseries looking for ways to elevate their product presentation and create a more luxurious and immersive shopping experience. ## What the Upscaled Patisserie trend means for industry ### For Food Retail The food retail industry can benefit from incorporating upscale and gourmet offerings, as well as investing in innovative packaging and product presentation to appeal to changing consumer preferences. ### For Hospitality The hospitality industry can utilize trends in luxury and experience-driven offerings to create unique and immersive customer experiences, particularly within the food and beverage sector. ### For Packaging Design The packaging design industry has the opportunity to create innovative and visually striking designs that add value and appeal to products, particularly within the food and snack industries. ## Trend signals for Upscaled Patisserie Trend score 4.9 out of 10, from popularity 68%, activity 72%, freshness 8%. - Popularity: 68% - Activity: 72% - Freshness: 8% ## Examples of the Upscaled Patisserie trend 7 featured examples from Mar 19, 2014 to Sep 1, 2016. - [Rustic Patisserie Branding](https://www.trendhunter.com/trends/charming-visual-branding-identity): Lafayette’s Charming Visual Branding Identity Channels Parisian Cafes (Category: Marketing) Implication: Opportunity to enhance branding identities for cafes and patisseries by adopting French-inspired visual aesthetics. - [Freshness-Promoting Bread Packaging](https://www.trendhunter.com/trends/marks-and-spencer): Claudia Lloyd Preserves Products for Marks and Spencer (Category: Lifestyle) Implication: The food packaging industry can explore the use of sustainable materials like tin cans to preserve perishable food items and reduce waste. - [Glass-Encased Pastry Displays](https://www.trendhunter.com/trends/nadege-patisserie): NKA's Nadege Patisserie Interior Boasts Clear and Contemporary Cases (Category: Art & Design) Implication: Bakeries can incorporate glass-encased pastry displays to enhance the visual appeal of their products and create a unique brand experience. - [Surrealist Art Eateries](https://www.trendhunter.com/trends/cafe-dali): The Cafe Dali by Annvil Embraces Perception-Warping Designs (Category: Art & Design) Implication: Interior designers can take inspiration from the surrealist art movement and create unique designs for various industries, including hospitality, retail, and residential spaces. - [Couture Pastry Shops](https://www.trendhunter.com/trends/prada-pastries): Prada Not Only Sells Clothes, But It Will Soon Sell Prada Pastries (Category: Luxury) Implication: The collaboration between Prada and Pasticceria Marchesi Pastry Shop highlights the potential for fashion brands to enter the food industry and offer unique experiences to consume… - [Gourmet S'more Kits](https://www.trendhunter.com/trends/snack-kit): This Upscale Campfire Snack Kit Features Fresh Crackers & Vanilla Marshmallows (Category: Marketing) Implication: The rise in demand for gourmet campfire snack kits presents a lucrative opportunity for gourmet food and snack makers to create new and unique products. - [Luxurious Frozen Baked Goods](https://www.trendhunter.com/trends/baked-good): These Desserts Look Like They Were Made and Served Fresh (Category: Lifestyle) Implication: Opportunity for packaging companies to develop minimalist and transparent packaging designs that convey sophistication for frozen food products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)