# Upscaled Confection Sophisticated sweet box designs elevate an outdated tradition. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 19, 2016 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/upscaled-confection ## Key Figures - Trend score: 4.9/10 - Evidence articles: 7 ## What is the Upscaled Confection trend? **Upscaled Confection:** Ideal for reuse post-consumption, elegant confectionery boxes influenced by contemporary art elevate a seemingly conventional tradition into a gesture that truly delights. Often employing ethereal patterns in whimsical pastels and appearing less obviously branded, such packaging concepts are ideal for gifting given that they do not require wrapping. Falling in line with the interest in premiumization, such a shift suggests the simplicity and appeal of artisanal branding and design. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 30, 2015 to Apr 14, 2017 - Published: Jan 19, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Upscaled Confection trend ### Sustainable Packaging Elegant, reusable and ethereally patterned confectionery boxes suggest a shift towards sustainability, pushing food producers to create premium-quality packaging with longer shelf lives. ### Feminist Branding Chocolate box branding is now incorporating women empowerment and recognition, and businesses can market similar products that can pave the way for social change and gender stereotypes. ### Artisanal Imports A combination of vintage designs with modern packaging aids in the packaging design of products such as Citrus Mediterranean Desserts, allowing businesses to leverage authentic packaging designs that resonate with consumers from all backgrounds. ## What the Upscaled Confection trend means for industry ### For Food and Beverage The food and beverage industries are at the forefront when it comes to incorporating packaging design and following the latest trends in the food industry to stay competitive and relevant in a constantly evolving market. ### For E-Commerce Marketplaces The e-commerce marketplace industry is exploring ways of transcending retail space boundaries and finding innovative ways to safely transport products such as candied flowers by redesigning individual boxes for shipping worldwide. ### For Design and Art The design and art industry is constantly evolving, with the packaging designs of products such as chocolate boxes and confectionery being done in a collaborative effort using the expertise of design and art professionals, and creating unique designs that resonate with consumers. ## Workshop question How can your brand employ the use of design to simplify and authenticate its products or services? ## Trend signals for Upscaled Confection Trend score 4.9 out of 10, from popularity 68%, activity 69%, freshness 8%. - Popularity: 68% - Activity: 69% - Freshness: 8% ## Examples of the Upscaled Confection trend 7 featured examples from Mar 30, 2015 to Apr 14, 2017. - [Candied Flower Giftboxes](https://www.trendhunter.com/trends/candied-flowers): Evers & Tochter Manufaktur's Candied Flowers are Packed Individually (Category: Lifestyle) Implication: Evers & Tochter Manufaktur's individual packaging presents a market for protective shipping products that could support the growth of the e-commerce industry. - [Blueprint Chocolate Boxes](https://www.trendhunter.com/trends/chocolate-packaging-designs): BbyB.'s Chocolate Chocolate Packaging Designs Include Schematic Elements (Category: Lifestyle) Implication: Opportunity for chocolate retailers to differentiate their products through unique packaging designs. - [Feminine Confectionary Branding](https://www.trendhunter.com/trends/cute-macaron-packaging): This Cute Macaron Packaging Boasts A Simplistic Design (Category: Lifestyle) Implication: The graphic design industry can offer innovative solutions to create visually appealing and memorable packaging designs for confectionary brands. - [Collaborative Artisan Chocolate](https://www.trendhunter.com/trends/alma-and-west-elm): The Alma and West Elm Chocolates Boast an Ethereal Package Design (Category: Lifestyle) Implication: Opportunity to innovate and create visually appealing packaging designs that enhance the overall product experience. - [Retro Popsicle Branding](https://www.trendhunter.com/trends/frozen-pops): Dr. Feelgood Frozen Pops Feature a Vintage Brand Identity (Category: Lifestyle) Implication: The food and beverage industry can leverage retro branding to create a unique customer experience. - [Feminist Candy Packaging](https://www.trendhunter.com/trends/box-branding): This Fruene Chocolate Box Branding Highlights Inspiring Women in History (Category: Lifestyle) Implication: Diverse packaging designs in food and beverage industry can capture consumer attention. - [Artisanal Dessert Collections](https://www.trendhunter.com/trends/mediterranean-dessert): These Citrus Mediterranean Desserts Come in Vintage Branding (Category: Lifestyle) Implication: Food companies can leverage the trend of Mediterranean flavors and artisanal dessert packaging to create unique dessert offerings that cater to evolving consumer tastes and prefer… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)