# Upscale Self-Serve Retailers add value and convenience with upscale bulk kiosks. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Dec 17, 2015 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/upscale-selfserve ## Key Figures - Trend score: 5.6/10 - Evidence articles: 5 ## What is the Upscale Self-Serve trend? **Upscale Self-Serve:** Upscale self-serve kiosks are being integrated into existing retail concepts as an extension of the Everyday Low Pricing strategy (EDLP). By elevating the experience of self-service, retailers increase the perception of value of the product without raising costs. This progression demonstrates the role of a heightened in-store experience in enhancing the value of a brand's product offering, even when it's available in-bulk. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 25, 2015 to Feb 16, 2017 - Published: Dec 17, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Upscale Self-Serve trend ### Upscale Self-Serve Kiosks Retailers are integrating upscale self-serve kiosks into existing retail concepts as an extension of the Everyday Low Pricing strategy (EDLP), enhancing the store experience and increasing the perception of value of the product without raising cost. ### In-Store Experiential Retail Retailers practicing the everyday low pricing strategy to provide an enhanced store experience that overshadows the objective value of the product, such as wine bars and beer stations. ### Mobile Self-Payment Systems Retailers are incorporating mobile self-payment systems, such as RFID-enabled tags, to allow an effortless shopping experience while prioritizing loss prevention. ## What the Upscale Self-Serve trend means for industry ### For Grocery Stores Grocery stores are leveraging Upscale Self-Serve Kiosks to elevate their retail strategy while continuing to offer consumers Everyday Low Pricing options. ### For Fashion Retail Fashion retailers like Rebecca Minkoff are incorporating Mobile Self-Payment Systems to give shoppers complete control of their shopping experience, while prioritizing loss prevention. ### For Coffee Shops Coffee shops like Minedrip Coffee are offering an in-store experiential retail environment, highlighting niche products and enhancing the overall experience for consumers. ## Workshop question What is one part of the purchasing experience you can make fully autonomous for your customer? ## Trend signals for Upscale Self-Serve Trend score 5.6 out of 10, from popularity 85%, activity 75%, freshness 8%. - Popularity: 85% - Activity: 75% - Freshness: 8% ## Examples of the Upscale Self-Serve trend 5 featured examples from Apr 25, 2015 to Feb 16, 2017. - [Eco Bulk Food Kiosks](https://www.trendhunter.com/trends/planet-organic): This New Self-Service Refill System is Housed at London's Planet Organic (Category: Art & Design) Implication: Grocery stores can implement self-service refill systems and bulk food kiosks to provide sustainable options for their customers. - [In-Store Beer Stations](https://www.trendhunter.com/trends/lcbo-summerhill): LCBO Summerhill's Beer Experience Zone Spotlights Local Brews (Category: Lifestyle) Implication: The retail industry can benefit from the trend of in-store beer stations and experiential retail spaces by partnering with local breweries and providing a unique shopping experien… - [Upleveled Discount Grocers](https://www.trendhunter.com/trends/winndixie-st-johns): The Winn-Dixie St Johns Store Reveals the Brand's New Concept (Category: Business) Implication: The trend toward value-add grocers is disrupting the traditional grocery store industry and creating opportunities to differentiate stores based on in-store experiences rather tha… - [Mobile Self-Payment Systems](https://www.trendhunter.com/trends/self-checkout): Rebecca Minkoff's Self-Checkout Solution is Powered by QueueHop (Category: Business) Implication: The retail industry can explore the implementation of RFID-enabled self-checkout systems to revolutionize the customer shopping experience. - [Slow-Drip Coffee Shops](https://www.trendhunter.com/trends/self-serve-coffee): 'Minedrip' Turns Every Customer into a Barista with Self-Serve Coffee (Category: Lifestyle) Implication: Coffee retailers can capitalize on the self-serve coffee trend by offering equipment and accessories for customers to make their own coffee at home. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)