# Conspicuous Flavor Consumers opt for upscale flavors in their alcoholic beverages. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 9, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/upscale-flavor ## Key Figures - Trend score: 3.2/10 - Evidence articles: 6 ## What is the Conspicuous Flavor trend? **Conspicuous Flavor:** Though armed with a better understanding of health and wellness, consumers are still willing to splurge on luxurious flavors when it comes to alcoholic beverages. Whether it's cost-effective DIY recipes or artisanal cocktails, consumers are pursuing decadent taste and smooth texture. Upscale flavoring signifies that consumers are searching for ways to satiate their preference for indulgence. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 23, 2014 to Aug 10, 2016 - Published: Mar 9, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Conspicuous Flavor trend ### Indulgent Drinking Experience The surge in demand for luxurious heavy, smooth, and palatable drinking experiences continues to influence how alcoholic beverages are 'enriched.' Innovations in infusion techniques that incorporate costly ingredients are disruptive opportunities for bartenders and distillers alike. ### DIY Culture DIY consumer culture is encouraging people to experiment with various food and beverages, creating their own unique blends of artisanal drinks for a fraction of the cost. Alcoholic DIY recipes, such as cocktail mixers or homemade alcohol, provide opportunities for micro-distillers and homebrewers. ### Perfume-inspired Flavors The perfume industry's tradition of blending different fragrances to create a unique scent has provided a novel approach to making craft cocktails. For bartenders and distillers, creating complex cocktails inspired by perfumes require experimentation with niche ingredient combinations to achieve that perfect aroma-taste balance. ## What the Conspicuous Flavor trend means for industry ### For Hospitality Hospitality professionals are responsible for providing consumers with the luxury drinking experiences they crave. Through innovative and high-quality beverage creation and presentation, can plug into this market demand and offer consumers a worthwhile experience. ### For Food and Beverage As consumers explore new flavors and ingredient combinations, especially in the DIY culture, food and beverage companies and startups can reinvest in innovative production methods that deliver unique craft recipes, beer, and spirits to cater to changing consumer preferences. ### For Retail and E-commerce Emerging alcohol e-commerce platforms can create an opportunity to connect consumers seeking personalized drinking experiences with distilleries and craft breweries. Online alcohol stores can cater to DIY enthusiasts by offering raw materials and tools for traditional homebrewing of beer, wine, and cider. ## Trend signals for Conspicuous Flavor Trend score 3.2 out of 10, from popularity 47%, activity 41%, freshness 8%. - Popularity: 47% - Activity: 41% - Freshness: 8% ## Examples of the Conspicuous Flavor trend 6 featured examples from Oct 23, 2014 to Aug 10, 2016. - [Couture Aromatic Cocktails](https://www.trendhunter.com/trends/luxury-drinks): Café Royal Offers Luxury Drinks Inspired By Givenchy's Perfume (Category: Unique) Implication: Luxury hotels, resorts, and restaurants can tap into the trend of aromatic cocktails to enhance their offerings and provide unique experiences for their guests. - [Artisan Super Bowl Cocktails](https://www.trendhunter.com/trends/super-bowl-cocktail): Bendistillery's Game Day Drink Recipes are Deliciously Refined (Category: Lifestyle) Implication: Disruptive innovation opportunities in creating artisanal, refined cocktails for special events like the Super Bowl. - [Egg White Cocktails](https://www.trendhunter.com/trends/creative-cocktail): This Creative Cocktail Called the Mead of Poetry Calls for an Egg White (Category: Lifestyle) Implication: Incorporating egg white cocktails into their offerings, bars and restaurants can attract customers seeking unique drinking experiences. - [Whiskey-Customizing Combs](https://www.trendhunter.com/trends/oakaged-whiskey): The Whiskey Element Makes Your Cheap Drink Taste Like Oak-Aged Whiskey (Category: Lifestyle) Implication: Whiskey Elements could potentially impact the beverage industry by changing consumer perceptions of what makes a high-quality whiskey. - [Perfume-Inspired Cocktails](https://www.trendhunter.com/trends/perfumeinspired-cocktails): Givenchy Creates Exclusive Drinks for London's Hotel Cafe Royal (Category: Lifestyle) Implication: Hotels and lounges can incorporate perfume-inspired cocktails to enhance their beverage offerings and provide a unique experience for guests. - [Cacao-Based Booze](https://www.trendhunter.com/trends/cacao-drink): This Alcoholic Cacao Drink is Crafted From the Cacao Fruit (Category: Lifestyle) Implication: The distilled spirits industry can explore incorporating cacao fruit as a unique ingredient to create innovative alcoholic beverages. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)