# Upscale Eco Fashion brands elevate products with eco-conscious packaging. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 3, 2016 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/upscale-eco ## Key Figures - Trend score: 4.7/10 - Evidence articles: 6 ## What is the Upscale Eco trend? **Upscale Eco:** Although the modern consumer is evolving to be more eco-conscious, they continue to value aesthetics and branding. Fashion packaging -- even for items that are not traditionally packaged, such as socks or underwear -- elevates the product in the eyes of the consumer. Whether recyclable or reusable, these designs offer an upscale experience without compromising on morals. This progression ultimately points towards ethical consumption as a strong aspect of personal branding, rather than a detriment. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 3 to Aug 2, 2016 - Published: Feb 3, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Upscale Eco trend ### Eco-friendly Packaging Designing packaging that is environmentally-friendly and recyclable is becoming more important as consumers become more eco-conscious. ### Minimalist Packaging Simplifying packaging design can be aesthetically pleasing while offering environmentally-friendly alternatives. ### Travel-ready Packaging Packaging designed for transportation and mobility can improve not only the user experience but the performance of the brand. ## What the Upscale Eco trend means for industry ### For Fashion Industry Designers and manufacturers in the fashion sector can apply environmentally-friendly packaging practices for their products. ### For E-commerce Industry E-commerce retailers can reduce their carbon footprint by using eco-friendlier packaging options which can also enhance the customer experience. ### For Sustainable Packing Industry As the global focus on environmentally-friendly packaging continue to rise, the sustainable packaging industry can work towards producing innovative and cost-effective solutions. ## Workshop question What is one consumer need that contradicts your product or service, and how could you leverage it? ## Trend signals for Upscale Eco Trend score 4.7 out of 10, from popularity 57%, activity 76%, freshness 8%. - Popularity: 57% - Activity: 76% - Freshness: 8% ## Examples of the Upscale Eco trend 6 featured examples from Feb 3 to Aug 2, 2016. - [Minimalist Swimwear Packaging](https://www.trendhunter.com/trends/sand-salt): The Packaging for Sand & Salt Swim Trunks is Made to Be Recycled (Category: Fashion) Implication: E-commerce businesses can benefit from sustainable and minimalist packaging to create a sense of authenticity and foster customer loyalty. - [Vibrant Underwear Packaging](https://www.trendhunter.com/trends/gift-pack): Happy Socks' Gift Packs are Artful and Eco-Friendly (Category: Art & Design) Implication: The fashion and apparel industry can explore eco-friendly and unique packaging designs to enhance their product offerings and brand identity. - [Cylindrical Eyewear Packaging](https://www.trendhunter.com/trends/rond-et-carre): The ROND ET CARRE' Brand Identity Fuses Style with Sustainability (Category: Marketing) Implication: Exploring innovative packaging solutions in the eyewear industry to enhance brand identity and environmental friendliness. - [Travel-Ready Sock Pouches](https://www.trendhunter.com/trends/paper-sock-packaging): This Paper Sock Packaging is Designed for Easy Transportation (Category: Art & Design) Implication: The fashion accessories industry can adopt travel-ready sock packaging to enhance the convenience and organization of their products for customers on the go. - [Singular Sock Boxes](https://www.trendhunter.com/trends/accessory-packaging): Flashtones' Sustainable Accessory Packaging Makes Cardboard Artful (Category: Marketing) Implication: Singular product packaging and sustainable packaging, as seen with Flashtones' cardboard packaging, present opportunities for fashion brands and designers to showcase their stando… - [Recyclable Sock Packaging](https://www.trendhunter.com/trends/sock-therapy): Sock Therapy's Transparent Pouches are Portable and Practical (Category: Art & Design) Implication: Disruptive innovation opportunity: Introduce innovative packaging concepts to enhance the presentation and sustainability of fashion products. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)