# Upleveled Reef-Care Ocean sustainability is positioned as a feature in higher-end SPF products. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 14, 2024 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/upleveled-reefcare ## Key Figures - Trend score: 5.9/10 - Evidence articles: 5 ## What is the Upleveled Reef-Care trend? **Upleveled Reef-Care:** Though reef safety is not new among athletic brands of sun protection, brands targeted to the beauty-focused consumer are also starting to spotlight this benefit. Reef safety in SPF focuses on formulations that avoid chemicals harmful to ocean life, instead prioritizing physical UVA and UVB filters. ## The consumer insight behind the Upleveled Reef-Care trend Expanding this language beyond athletic brands and into more cosmetics-focused spaces provides a different type of consumer with more ethical choices. As eco-consciousness continues to evolve into a status symbol among consumers, once-niche causes expand their reach and cross over into behavioral tribes also interested in luxurious aesthetics. Brands that can provide both decadence and benevolence will be seen as early adopters of a new, more holistic form of luxury. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 22, 2023 to Mar 1, 2024 - Published: Mar 14, 2024 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Upleveled Reef-Care trend ### Plant-Powered Skincare Brands are developing skincare products that incorporate plant-based ingredients to enhance skin health while providing effective UVA and UVB protection. ### Multifunctional Beauty Products Innovative companies are combining sun protection with other skincare benefits, making products that serve multiple purposes such as moisturizing and priming. ### Eco-Conscious Formulations The rise of reef-safe SPF products reflects a growing consumer demand for environmentally friendly options that do not harm ocean ecosystems. ## What the Upleveled Reef-Care trend means for industry ### For Beauty and Personal Care The beauty industry is increasingly prioritizing sustainable and multifunctional products that align with eco-conscious consumer values. ### For Health and Wellness The wellness sector benefits from the integration of health-focused, plant-based ingredients in daily skincare routines. ### For Environmental Sustainability Sustainability-focused industries are seeing innovation with the creation of products that reduce environmental impact, like reef-safe SPF formulations. ## Workshop question How can your brand better balance function, aesthetic, and social good? ## Trend signals for Upleveled Reef-Care Trend score 5.9 out of 10, from popularity 77%, activity 78%, freshness 22%. - Popularity: 77% - Activity: 78% - Freshness: 22% ## Examples of the Upleveled Reef-Care trend 5 featured examples from Jun 22, 2023 to Mar 1, 2024. - [Microbiome-Friendly Vegan Sunscreens](https://www.trendhunter.com/trends/melixer-vegan-air-fit-sunscreen): Melixer Vegan Air Fit Sunscreen Contains Reed & Kale Extracts (Category: Fashion) Implication: Incorporate microbiome-friendly and plant-powered sunscreens into skincare product lines, meeting the growing demand for clean and effective UV protection. - [Multitasking Browning Lotions](https://www.trendhunter.com/trends/browning-lotion): Instant Vacation is an SPF 30 Browning Lotion with Skin-Firming Oils (Category: Fashion) Implication: Opportunities for incorporating self-tanning technology and skin-firming oils into innovative SPF products. - [Oil-Free SPF Moisturizers](https://www.trendhunter.com/trends/spf-moisturizer): NUDESTIX Combines Protective Sunscreen with Nourishing Moisturizer (Category: Fashion) Implication: The multi-tasking formula and use of vegan ingredients in NUDESTIX's Nudescreen Daily Mineral Veil SPF moisturizer present disruptive innovation opportunities in the beauty and co… - [Portable Tinted Sunscreens](https://www.trendhunter.com/trends/tinted-sunscreen): NUDESTIX Boasts the NUDESCREEN BLUSH TINT SPF 30 (Category: Fashion) Implication: The cosmetics industry has an opportunity to capitalize on the increased demand for tinted sunscreens and hybrid makeup-skincare products like NUDESCREEN BLUSH TINT SPF 30. - [Orange-Based Mineral Sunscreens](https://www.trendhunter.com/trends/100-mineral-sunscreens): Lion Pose's 100% Mineral Sunscreen Minimizes the White Cast (Category: Fashion) Implication: Opportunity for cosmetic companies to explore colored base mineral sunscreen formulations for improved product aesthetics. ## Recent trend clusters - [Expressive Timekeeping](https://www.trendhunter.com/protrends/expressive-timekeeping) (Fashion) - [Narrative TIMEKEEPers](https://www.trendhunter.com/protrends/narrative-timekeepers) (Fashion) - [Inclusive Formulas](https://www.trendhunter.com/protrends/inclusive-formulas) (Fashion) - [Formula Specialization](https://www.trendhunter.com/protrends/formula-specialization) (Fashion) ## Trending in Fashion - [Futuristic Lifestyle Sneakers](https://www.trendhunter.com/trends/new-balance-983) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Italian Legwear Boutiques](https://www.trendhunter.com/trends/calzedonia-toronto) - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) All articles: [Fashion](https://www.trendhunter.com/fashion)