# Upleveled Nostalgia Millennial consumers seek high-end trinkets with sentimental value. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jun 15, 2017 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/upleveled-nostalgia ## Key Figures - Trend score: 4.5/10 - Evidence articles: 8 ## What is the Upleveled Nostalgia trend? **Upleveled Nostalgia:** Millennials are delaying adulthood, achieving adulthood milestones at a later rate than any other generation. The money they are saving by avoiding things like homeownership is spent growing their key values of individuality and memorable experience; as they grow older and attain more disposable income, however, their tastes become more sophisticated. This has caused growth within the high-end nostalgia market. ## At a Glance - Evidence: 8 featured examples - Articles from: May 2, 2011 to Sep 13, 2017 - Published: Jun 15, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Themes within the Upleveled Nostalgia trend ### High-End Nostalgia Market The growth of high-end nostalgia market is driven by millennial consumers who are delaying adulthood and are seeking memorable experiences and individuality. ### Nostalgia-based Product Line Collaborations with nostalgic themes like Disney's Beauty and the Beast provides opportunities for lifestyle and personal product line with unique collectibles. ### Upscale Nostalgic Fashion Accessories Upscale brands can modify inexpensive iconic items from the past to create high-end products like adult mood rings, backpacks, and other stylish and nostalgia-inducing accessories. ## What the Upleveled Nostalgia trend means for industry ### For Luxury Goods The high-end nostalgia market brings growth opportunities for luxury goods companies as millennials prefer sophisticated and unique experiences as they attain more disposable income. ### For Fashion and Apparel Product collaborations inspired by nostalgic themes like Disney have created a significant market growth opportunity for the fashion and apparel industry to cater to millennial consumers who value memorable experiences and individuality. ### For Hospitality and Travel The success of establishments with enchanting and themed offerings like Fairy Tale Hotels and Adult Summer Camps creates growth prospects for the hospitality and travel industry, especially those catering to nostalgic millennials. ## Workshop question How does your brand or product accommodate the changing values of the modern consumer? ## Trend signals for Upleveled Nostalgia Trend score 4.5 out of 10, from popularity 58%, activity 70%, freshness 8%. - Popularity: 58% - Activity: 70% - Freshness: 8% ## Examples of the Upleveled Nostalgia trend 8 featured examples from May 2, 2011 to Sep 13, 2017. - [Adult Summer Camps](https://www.trendhunter.com/trends/adult-summer-camp): Camp No Counselors Invites Grown-Ups to Enjoy Youthful Freedom with Booze (Category: Lifestyle) Implication: The hospitality industry can cater to the adult summer camp trend by providing venues, accommodation, and activities that cater to the nostalgic millennial market. - [High-End Mood Rings](https://www.trendhunter.com/trends/mood-ring-jewelry): Leo Black's Sophisticated Mood Ring Jewelry Piece Costs $1,150 (Category: Luxury) Implication: The fashion and accessories industry can capitalize on the trend of upscale mood rings by creating more luxury statement jewelry options. - [Disney Character Bags](https://www.trendhunter.com/trends/disney-collection): Coach's New Disney Collection Features Playfully Redesigned Bags (Category: Pop Culture) Implication: The Disney collection by Coach demonstrates the potential for fashion brands to tap into nostalgia and bring playful designs to their collections. - [Disney Tea Collections](https://www.trendhunter.com/trends/herbal-tea-collection): Twinings Launched a Herbal Tea Collection Inspired by Beauty and the Beast (Category: Marketing) Implication: By combining popular film franchises with herbal tea collections, the beverage industry can capitalize on the growing demand for unique and experiential products that appeal to no… - [Enchanting Fairy-Tale Hotels](https://www.trendhunter.com/trends/mondrian-soho): The Mondrian Soho in New York Was Inspired by Beauty and the Beast (Category: Pop Culture) Implication: There is an opportunity for hotels to differentiate themselves by offering guests a unique, enchanted experience. - [Geeky Golden Cufflinks](https://www.trendhunter.com/trends/golden-cufflinks): These Cufflinks Display the Face of Iconic Star Wars Villain Darth Vader (Category: Pop Culture) Implication: Luxury fashion companies could capitalize on the popularity of pop culture by creating high-end, limited edition items like these cufflinks. - [Princess Gown-Inspired Cookware](https://www.trendhunter.com/trends/cast-iron-pot): Le Creuset's Cast Iron Pot Was Inspired by 'Beauty and the Beast' (Category: Art & Design) Implication: Cookware manufacturers can take advantage of the rising demand for unique, standout designs, and create limited edition products that combine functionality and aesthetics. - [Fairy Tale Beauty Serums](https://www.trendhunter.com/trends/my-daily-dose): This Limited-Edition My Daily Dose Skin Serum is a Disney Collectible (Category: Fashion) Implication: The beauty industry can leverage the popularity of limited-edition products to drive sales and engage with customers. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)