# Upleveled Instant Instant beverages leverage premiumized formats to engage modern consumers. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Mar 9, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/upleveled-instant ## Key Figures - Trend score: 4.9/10 - Evidence articles: 9 ## What is the Upleveled Instant trend? **Upleveled Instant:** Fans of time-saving solutions when it comes to their caffeine fix, Millennials are still eager for premium experiences, opting for more gourmet or fun-to-use versions of their favorite instant coffees and teas. This preference demands a shift in focus towards the packaging of quick dissolving beverages, prompting a more engaging format that is not only quick to use but also unique and experiential. ## At a Glance - Evidence: 9 featured examples - Articles from: Feb 11, 2016 to Nov 16, 2017 - Published: Mar 9, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Themes within the Upleveled Instant trend ### Premium Instant Beverages Quick dissolving beverages are shifting towards more engaging formats and gourmet experiences. ### Dissolvable and Portable Tea Innovative products like dissolvable teas, liquid instant teas, and instant tea tablets provide mess-free and convenient alternatives to traditional tea steeping methods. ### Functional Instant Beverages Instant coffee and mushroom coffee mixes provide added health benefits to consumers through the addition of vitamins and mushroom extracts. ## What the Upleveled Instant trend means for industry ### For Food and Beverage Innovations in instant beverages can lead to new product offerings that cater to modern consumers' demands for convenience, health, and premium experiences. ### For Home Appliances and Furniture Products like the 'ATMOS' Cold Drip Espresso Maker provide a stylish and accessible way for consumers to create barista-quality coffee at home. ### For Health and Wellness Functional instant beverages like mushroom coffee mixes and vitamin-enriched instant coffee present new opportunities for businesses to tap into the growing demand for health-conscious products. ## Workshop question Are you catering to the time-starved consumer? If not, how can your products become more functional for the average consumer? ## Trend signals for Upleveled Instant Trend score 4.9 out of 10, from popularity 66%, activity 72%, freshness 8%. - Popularity: 66% - Activity: 72% - Freshness: 8% ## Examples of the Upleveled Instant trend 9 featured examples from Feb 11, 2016 to Nov 16, 2017. - [Stylistic Espresso Drip Brewers](https://www.trendhunter.com/trends/cold-drip-espresso): The 'ATMOS' Cold Drip Espresso Maker Prepares Barista-Quality Java (Category: Art & Design) Implication: Companies in the home appliance industry can utilize metal injection molding techniques and create more appealing and user-friendly coffee makers for the home and office. - [Instant Coffee Beans](https://www.trendhunter.com/trends/coffee-concept): This Coffee Concept Turns Compressed Instant Coffee into Beans (Category: Unique) Implication: Introducing compressed instant coffee beans as a new product category and expanding the beverage industry's offerings in the instant coffee market. - [Crystallized Instant Coffees](https://www.trendhunter.com/trends/best-instant-coffee): Voilà is Introducing Itself as the "World's Best Instant Coffee" (Category: Lifestyle) Implication: Opportunity for coffee producers to enter the instant coffee market by leveraging their expertise in coffee sourcing, roasting, and brewing to produce specialty instant coffees. - [Vitamin-Enriched Instant Coffees](https://www.trendhunter.com/trends/flavour-coffee): Beanies Flavour Coffee Comes in Several Distinct Flavor Options (Category: Lifestyle) Implication: Beanies Flavour Coffee's introduction of vitamin-enriched instant coffee presents a disruptive innovation opportunity for companies in the instant coffee industry to promote bette… - [Dissolvable Loose Leaf Teas](https://www.trendhunter.com/trends/tea-drops): 'Tea Drops' Provides a Mess-Free Alternative to Loose Leaf Tea (Category: Lifestyle) Implication: The tea industry can capitalize on the trend of dissolvable tea products by developing more innovative and convenient options for tea lovers. - [Liquid Instant Teas](https://www.trendhunter.com/trends/instant-tea): 'No More Tea Bags' Helps Consumers Make Tea with Just Hot Water (Category: Unique) Implication: Potential for disruptive innovation within the tea industry to cater to consumers seeking convenient and efficient ways of making tea. - [Instant Tea Tablets](https://www.trendhunter.com/trends/tea-tablets): This Concept Imagines Soluble Tea Tablets for Day and Night (Category: Lifestyle) Implication: The concept of instant tea tablets has the potential to disrupt the traditional beverage industry by offering a more convenient and portable tea option. - [Mushroom Coffee Mixes](https://www.trendhunter.com/trends/mushroom-coffee): Four Sigmatic's Coffee Packets are Enriched with Mushroom Extracts (Category: Lifestyle) Implication: The introduction of mushroom coffee mixes presents a disruptive innovation opportunity in the coffee industry, allowing for the development of unique and healthier coffee options. - [Instant Latte Packets](https://www.trendhunter.com/trends/indian-chai): Tipu's Chai Offers Individually Packaged Indian Chai That Only Needs Water (Category: Lifestyle) Implication: Tea companies can capitalize on the trend towards quick and high-quality tea by creating new flavors and formulations that are easily made with hot water. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)