# Upgraded Ordinary Rebranding everyday condiments to increase customer awareness. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Mar 21, 2012, updated Mar 27, 2012 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/upgraded-ordinary ## Key Figures - Trend score: 4.0/10 - Evidence articles: 7 ## What is the Upgraded Ordinary trend? **Upgraded Ordinary:** When you think of spices and condiments like ketchup, you think of the most well-known brand (for example, Heinz) -- or you don't think of any brand at all. In an effort to recreate awareness, brands are rebranding these everyday products with more innovative and eye-catching packaging as well as augmented ingredients. When consumers perceive little difference between ordinary products like condiments, product revamps like these are definitely in order. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 5 to Oct 27, 2011 - Published: Mar 21, 2012 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Upgraded Ordinary trend ### Luxury Gourmet Condiments The trend of infusing high-end, limited edition ingredients into condiments offers a disruptive innovation opportunity for gourmet condiment brands. ### Eco-Friendly and Creative Condiment Packaging Sustainable packaging can offer a great way to stand out in the market for condiment brands, and creativity in packaging designs can lead to a more memorable brand image. ### Sophisticated Condiment Blends Condiment brands can elevate their image and offerings by exploring more complex and sophisticated flavor profiles. ## What the Upgraded Ordinary trend means for industry ### For Gourmet Food Industry The gourmet food industry can take advantage of the increasing demand and interest in luxury food products, including gourmet condiments. ### For Sustainable Packaging Industry Branding professionals in the sustainable packaging industry can offer eco-friendly and innovative solutions for condiment packaging. ### For Food and Beverage Industry The food and beverage industry can explore more complex flavor profiles for their products to meet changing consumer preferences. ## Trend signals for Upgraded Ordinary Trend score 4.0 out of 10, from popularity 51%, activity 60%, freshness 8%. - Popularity: 51% - Activity: 60% - Freshness: 8% ## Examples of the Upgraded Ordinary trend 7 featured examples from Mar 5 to Oct 27, 2011. - [Cute Nudist Branding](https://www.trendhunter.com/trends/zest-packaging): Zest Packaging Promises that its Contents Have Nothing to Hide (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore creative and unconventional packaging designs to differentiate food products in a crowded market. - [Alchemist Spice Branding](https://www.trendhunter.com/trends/sheffield-sons-packaging): Sheffield & Sons Packaging Evokes an Ingredient Purity (Category: Lifestyle) Implication: Explore innovative ways to showcase the quality and authenticity of food products through transparent packaging and minimalist labeling. - [Cute Condiment Cartons](https://www.trendhunter.com/trends/temma-packaging): Temma Packaging has a Delightfully Delicious Disposition (Category: Marketing) Implication: An industry that can innovate in sustainable packaging solutions and incorporate eco-friendly materials. - [Freehand Condiment Branding](https://www.trendhunter.com/trends/senor-john-s-bbq-sauces): Senor John's BBQ Sauces Packaging Helps the Homeless (Category: Lifestyle) Implication: Disruptive innovation opportunities for food and beverage companies to create packaging that tells a story and supports a social cause. - [Classy Condiment Upgrades](https://www.trendhunter.com/trends/heinz-ketchup-balsamic-vinegar): The Heinz Ketchup Balsamic Vinegar is for More Refined Tastes (Category: Marketing) Implication: The food and beverage industry can explore innovative ways to create and market sophisticated condiments featuring premium ingredients or unique flavor combinations. - [Caulking Branded Condiments](https://www.trendhunter.com/trends/montage-saus-packaging): Montage Saus Packaging Looks More Like Epoxy Applicators (Category: Lifestyle) Implication: Consumer goods companies can use humorous packaging design to differentiate their products in markets with fierce competition. - [Luxurious Cooking Condiments](https://www.trendhunter.com/trends/golden-olive-oil): Golden Olive Oil is Infused With Real Flakes of Gold (Category: Lifestyle) Implication: Food and beverage companies can offer premium, high-end cooking condiments to cater to the growing demand for luxury food experiences. ## Recent trend clusters - [Functional Indulgence](https://www.trendhunter.com/protrends/functional-indulgence1) (Lifestyle) - [Connected Companions](https://www.trendhunter.com/protrends/connected-companions) (Lifestyle) - [Creatine Formats](https://www.trendhunter.com/protrends/creatine-formats) (Lifestyle) - [Routine Compression](https://www.trendhunter.com/protrends/routine-compression) (Lifestyle) ## Trending in Lifestyle - [Basketball Sport Watches](https://www.trendhunter.com/trends/basketball-sport-watches) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)