# Updated Detox Digital detoxing becomes more integral for wellness-minded consumers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 10, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/updated-detox ## Key Figures - Trend score: 6.7/10 - Evidence articles: 5 ## What is the Updated Detox trend? **Updated Detox:** As consumers are inundated with negative news, content and engagement online, some are seeing a greater need to prioritize digital detoxing. While the tools for digital detoxing remain the same, the need for it continues to grow as people's mental health suffers. ## The consumer insight behind the Updated Detox trend Consumers' screentime has gone up, and social media platforms are known for spreading negative information due to the higher engagement it receives. This combination has had an impact on people's mental health, and more consumers are now looking for ways to break their digital habits in order to improve their mood and stress levels. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 21, 2023 to Jun 16, 2024 - Published: Mar 10, 2022 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Updated Detox trend ### Digital Detoxing As consumers experience screen time fatigue, they are seeking ways to break their digital habits, providing opportunities for businesses to offer new and innovative products and services that promote digital detoxing. ### Intentional Disconnection Consumers are increasingly seeking ways to disconnect intentionally by using products like phone cases, smart-phone silencing pouches, and smartphone locks, creating opportunities for businesses to create innovative products that promote disconnection from digital communication. ### Nostalgia Marketing The recent trend of nostalgic motel campaigns, such as Hotels.com’s Retro Beach Motelier giveaway, draws attention to consumers' desire for a simpler, less-digital lifestyle, and provides opportunities for businesses to market products that cater to customers seeking a nostalgic travel experience. ## What the Updated Detox trend means for industry ### For Digital Wellness As consumers seek digital detoxing and intentional disconnection, the digital wellness industry has an opportunity to create products and services that enable customers to disconnect without completely abandoning smartphones and other digital devices. ### For Hospitality Nostalgic motel campaigns provide hospitality businesses with an opportunity to cater to consumers' desires for a simpler, less-digital travel experience while providing unique and desirable destinations for travel. ### For Personal Accessories Phone cases, smart-phone silencing pouches, and smartphone locks present an opportunity for personal accessories companies to create innovative products that promote intentional disconnection and digital wellness. ## Workshop question How could your brand focus on its employees' or customers' wellbeing? ## Trend signals for Updated Detox Trend score 6.7 out of 10, from popularity 83%, activity 92%, freshness 25%. - Popularity: 83% - Activity: 92% - Freshness: 25% ## Examples of the Updated Detox trend 5 featured examples from Jun 21, 2023 to Jun 16, 2024. - [Phone-Free Tourist Islands](https://www.trendhunter.com/trends/phonefree-tourist-island): Ulko-Tammio Promotes Digital Detox and Connection with Nature (Category: World) Implication: The tourism industry can capitalize on the trend of phone-free destinations by creating unique experiences that cater to those seeking a break from technology. - [Modern Digital Detox Boxes](https://www.trendhunter.com/trends/digital-detox-box): The Stolp x Marie Kondo Emphasizes the Importance of Mindfulness (Category: Art & Design) Implication: The wellness industry is seeing a surge in demand for products that enhance mental clarity and reduce digital stress. - [Digital Detox Phone Concepts](https://www.trendhunter.com/trends/minimalist-foldable-phone): Andrea Mangone Boasts a Minimalist Foldable Phone (Category: Art & Design) Implication: Disruptive innovation opportunity: Incorporate minimalist foldable phone designs into the mobile device manufacturing industry, offering consumers an alternative to traditional sm… - [Gen Z IRL Campaigns](https://www.trendhunter.com/trends/hinges-phonebook): Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging (Category: Lifestyle) Implication: Opportunities for dating platforms to innovate by offering physical tools and experiences to foster meaningful in-person connections. - [Cannery-Inspired Phone Boxes](https://www.trendhunter.com/trends/phone-boxes): LookUp Makes Digital Detox Tools in the Shape of Fish Tins (Category: Lifestyle) Implication: Tech accessory manufacturers can explore creating vintage-inspired phone boxes that promote digital detox and enhance user well-being. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)