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# Updated Bong
Brands in the cannabis space are launching extravagant, design-forward smokeware.

By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jul 3, 2020 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/updated-bong

## Key Figures

- Trend score: 4.3/10
- Evidence articles: 5

## What is the Updated Bong trend?

**Updated Bong:** Cannabis brands are expanding their smoke accessory lines—bongs and water pipes, in particular—to boast high-end aesthetics or additional functionalities that contribute to an enhanced experience or a sense of convenience.

## The consumer insight behind the Updated Bong trend

Individuals in the cannabis space—especially those who are more experienced—often place emphasis on products that will elevate their consumption and as this industry progresses, the demand for unique and tailored offerings grows. Typically part of the Millennial demographic, enthusiasts build niche communities around their shared interest in cannabis, placing a premium on aesthetics and novelty as they strive to take their experience to the next level.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Oct 29, 2018 to Apr 22, 2020
- Published: Jul 3, 2020
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Themes within the Updated Bong trend

### Design-forward smokeware

Cannabis brands are expanding their smoke accessory lines—bongs and water pipes, in particular—to boast high-end aesthetics or additional functionalities.

### Personalized Cannabis accessories

The VITAE Glass Bongs are a customization-focused product option for cannabis users that will enable them to fine-tune their consumption experience to meet their exact specifications.

### Multifunctional smokeware

Slam Jam celebrates 4/20 with a multifunctional design in the form of the 'Arpabong,' which is part bong and part harp.

## What the Updated Bong trend means for industry

### For Cannabis industry

The cannabis industry is experiencing growth and consumers are seeking more tailored, personalized, and functional accessories.

### For Design industry

The design industry is becoming increasingly important for the cannabis industry as consumers seek stylish and chic products that can be left out in the open.

### For Music industry

The music industry has an opportunity to collaborate with the cannabis industry to create multifunctional products that blend elements of music and marijuana.

## Workshop question

How might you elevate the experience of your product/service?

## Trend signals for Updated Bong

Trend score 4.3 out of 10, from popularity 61%, activity 60%, freshness 9%.

- Popularity: 61%
- Activity: 60%
- Freshness: 9%

## Examples of the Updated Bong trend

5 featured examples from Oct 29, 2018 to Apr 22, 2020.

- [Ergonomically Designed Bongs](https://www.trendhunter.com/trends/water-pipe): The Session Goods Water Pipe is Handmade from Borosilicate Glass (Category: Art & Design)
  Implication: The increasing demand for stylish and modernized bongs and smoking devices presents a disruptive opportunity in the paraphernalia industry.
- [Customizable Cannabis Bongs](https://www.trendhunter.com/trends/vitae-glass-bongs): The VITAE Glass Bongs Can be Changed to Suit Consumer Preferences (Category: Art & Design)
  Implication: Companies in this industry can take inspiration from VITAE Glass Bongs and produce customizable accessories for the expanding cannabis market.
- [Haute Designer Smoking Equipment](https://www.trendhunter.com/trends/heir-waterpipe): The Heir Waterpipe is Stylish Enough for Display (Category: Art & Design)
  Implication: Development of innovative and stylish smoking equipment for the growing marijuana industry.
- [Unbreakable Titanium Pot Paraphernalia](https://www.trendhunter.com/trends/danglebongs): 'DangleBongs' are Made from Surgical-Grade Materials (Category: Art & Design)
  Implication: 'DangleBongs' cater to the growing market for cannabis accessories with their unique features and high-quality materials.
- [Multifunctional Musical Bongs](https://www.trendhunter.com/trends/arpabong): Slam Jam's Arpabong Functions as a Bong and as a Harp (Category: Lifestyle)
  Implication: Opportunity for cannabis companies to introduce innovative products that combine various elements and provide unique experiences.

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All articles: [Art & Design](https://www.trendhunter.com/artdesign)
