# Upcycled Wellness Imperfect produce is being used to create a variety of "wellness" products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 22, 2021 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/upcycled-wellness ## Key Figures - Trend score: 4.8/10 - Evidence articles: 4 ## What is the Upcycled Wellness trend? **Upcycled Wellness:** As the wellness industry continues to expand and encompass a wide range of products and services, more brands in this space are trying to be eco-friendly. One of the ways this is being done is through upcycling imperfect produce that would otherwise be thrown away. ## The consumer insight behind the Upcycled Wellness trend The worsening climate crisis has led to consumers being more cautious about how they spend their money. Brands that align with people's increasingly eco-conscious values will be more relevant in the years to come. ## At a Glance - Evidence: 4 featured examples - Articles from: May 30, 2018 to Dec 17, 2020 - Published: Sep 22, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Upcycled Wellness trend ### Eco-Friendly and Sustainable Products A growing number of consumers are looking for eco-friendly and sustainable products, leading brands to look for ways to reduce waste and repurpose resources in their products. ### Upcycling Imperfect Produce Brands are using fruits and vegetables that would otherwise be discarded or wasted to create new products, leading to reduced food waste and sustainable use of resources. ### Health and Wellness Consumers are increasingly focused on their health and wellness, leading to the rise of functional food and beverage products and supplements that incorporate healthier and natural ingredients. ## What the Upcycled Wellness trend means for industry ### For Food and Beverage Brands in the food and beverage industry can look for ways to incorporate healthier, natural, and upcycled ingredients into their products to appeal to health-conscious and eco-friendly consumers. ### For Personal Care The personal care industry can find ways to use upcycled ingredients to create new products that are both sustainable and beneficial for consumers' health and well-being. ### For Supplements and Vitamins Brands that produce supplements and vitamins can incorporate upcycled and natural ingredients to create functional products that support consumers in their health and wellness goals while being environmentally responsible. ## Workshop question How is your brand aligning itself with customers' emerging values? ## Trend signals for Upcycled Wellness Trend score 4.8 out of 10, from popularity 73%, activity 60%, freshness 10%. - Popularity: 73% - Activity: 60% - Freshness: 10% ## Examples of the Upcycled Wellness trend 4 featured examples from May 30, 2018 to Dec 17, 2020. - [Upcycled Sunflower Oil Soaps](https://www.trendhunter.com/trends/sunflower-oil-soaps): LOOP's Bar Soaps Repurpose a Fast Food Chain's Rejected Organic Oil (Category: Eco) Implication: Fast food chains and food establishments have the chance to upcycle rejected oils and ingredients into value-added products like soaps. - [Upcycled Nutritional Supplements](https://www.trendhunter.com/trends/outcast-foods): Outcast Foods Aims to "Disrupt the Food Waste Pipeline" (Category: Eco) Implication: Disruptive innovation opportunity: Incorporate upcycled ingredients into nutritional supplements to offer sustainable and eco-friendly options to health-conscious consumers. - [Upcycled Energy Bars](https://www.trendhunter.com/trends/barvocado): Barvocado Makes Nutrient-Dense Bars with the Avocado Fruit & Seed (Category: Eco) Implication: Food manufacturers can innovate by incorporating upcycled ingredients and superfoods into their product lineup. - [Vegetable-Packed Snack Bars](https://www.trendhunter.com/trends/salad-bars): Green Joy's Pressed Salad Bars Make Healthy Easy Eating on the Go (Category: Lifestyle) Implication: Opportunity to innovate by creating more vegetable-focused snack products to meet growing consumer demand for healthier options ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Eco - [Backpack-Sized Folding Scooters](https://www.trendhunter.com/trends/blizwheel-f05) - [Aftermarket Cyclist Motor Systems](https://www.trendhunter.com/trends/asus-oxiis-e250g1) - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Sustainability-Focused Brand Progress Reports](https://www.trendhunter.com/trends/performance-summary) All articles: [Eco](https://www.trendhunter.com/eco)