# Upcycled Root Brands are tapping the potential of cannabis or hemp root in skincare products. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Oct 28, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/upcycled-root ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Upcycled Root trend? **Upcycled Root:** Brands interested in entering and advancing in the cannabis market are looking for untapped ingredient potential. Cannabis root and hemp root, which have been used in Traditional Chinese Medicine, are gaining popularity for their health benefits, as well as their sustainability—for they are often upcycled. ## The consumer insight behind the Upcycled Root trend Given the popularity of the health and wellness movement in North America, contemporary consumers are looking for solutions that will support their body and alleviate any strain and stress. Whether it is a physical or mental problem, individuals are emphasizing holistic solutions in this space. Driven by general curiosity, they are looking for innovative and interesting ingredients that have a historic or cultural background. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 28 to Oct 29, 2020 - Published: Oct 28, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Upcycled Root trend ### Holistic Solutions for Health and Wellness Contemporary consumers are looking for solutions that will support their body and alleviate any strain and stress. Individuals are emphasizing holistic solutions in this space. ### Incorporating Traditional Chinese Medicine Ingredients Consumers are increasingly interested in innovative and interesting ingredients that have a historic or cultural background, such as cannabis and hemp root, which have been used in Traditional Chinese Medicine. ### Sustainability and Upcycling Brands interested in entering and advancing in the cannabis market are looking for untapped ingredient potential, such as cannabis and hemp root, which are often upcycled and offer sustainability benefits. ## What the Upcycled Root trend means for industry ### For Personal Care and Skincare Brands can explore incorporating cannabis and hemp root extracts in personal care and skincare products to offer health and sustainability benefits. ### For Cannabis and CBD Wellness Entrepreneurs can establish cannabis and CBD wellness companies that incorporate traditional Chinese medicine ingredients, like cannabis and hemp root, to offer consumers holistic solutions. ### For Innovative Agriculture and Production Methods Businesses can explore sustainable production methods and upcycling to incorporate cannabis and hemp root extracts and ingredients, creating new product offerings and reducing waste. ## Workshop question What upcycled ingredient can your brand utilize in its product range? ## Trend signals for Upcycled Root Trend score 4.1 out of 10, from popularity 63%, activity 52%, freshness 9%. - Popularity: 63% - Activity: 52% - Freshness: 9% ## Examples of the Upcycled Root trend 4 featured examples from Oct 28 to Oct 29, 2020. - [Science-Centric Cannabis Beauty Brands](https://www.trendhunter.com/trends/cannabis-beauty-brand): Fifth & Roots Boasts Fresh and "Vibe-Worthy" Skincare (Category: Marketing) Implication: The beauty and skincare industry has the opportunity to capitalize on the trend towards cannabis-infused products and incorporate non-psychoactive cannabinoids and adaptogens in t… - [Cannabis Root-Infused Lifestyle Products](https://www.trendhunter.com/trends/stigma-roots): CanadaBis Capital Inc. Introduces the Stigma Roots' Debut (Category: Marketing) Implication: The health and wellness industry can benefit from using cannabis roots as an alternative solution to manage various ailments and promote wellness. - [Upcycled Cannabis Root Skincare](https://www.trendhunter.com/trends/innovative-cannabis-skincare): empyri is an Clean and Innovative Cannabis Skincare Company (Category: Eco) Implication: Opportunity for skincare companies to tap into the growing market of eco-friendly and sustainable skincare products that utilize upcycled ingredients. - [Hemp Root Oils](https://www.trendhunter.com/trends/hemp-root-benefit): Yield Growth's Wright & Well is Enjoying Increasing Popularity on the Market (Category: Marketing) Implication: Opportunity for companies in the wellness and beauty industry to develop and market CBD-infused products for stress and pain relief. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)