# Upcycled Flour Flour-based products are made with upcycled ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 23, 2020 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/upcycled-flour ## Key Figures - Trend score: 4.5/10 - Evidence articles: 7 ## What is the Upcycled Flour trend? **Upcycled Flour:** Upcycled ingredients that are turned into bread mixes or bread-based foods are on the rise as small emerging brands aim to differentiate their products from the traditional ones on the market. These products come in a variety of forms—from buns to crackers. ## The consumer insight behind the Upcycled Flour trend Consumers are increasingly conscious of how their consumption habits impact the environment. Between issues like climate change and global food waste, they feel a responsibility to change their personal habits, but find it difficult with a lack of viable alternatives on the market. Brands that are able to meet the urge for conscious consumerism are able to bridge that gap, and do their part in mitigating their impact on the environment. ## At a Glance - Evidence: 7 featured examples - Articles from: Dec 4, 2018 to Apr 14, 2021 - Published: Mar 23, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Upcycled Flour trend ### Upcycling Ingredients Small emerging brands aim to differentiate their products from the traditional ones by using upcycling ingredients to cater to conscious consumers looking for environment-friendly products. ### Food Waste Management A variety of businesses is looking into the ways that they can minimize their own waste streams and creatively repurpose their own leftover ingredients or by-products. ### Grain-free Flour Companies are using upcycled, whole grain-free flours that are naturally gluten-free and rich in fiber to cater to ingredient-conscious consumers there by bringing disruptive innovation to the flour industry. ## What the Upcycled Flour trend means for industry ### For Bakery Industry Bakery manufacturers are introducing new products made from food waste, and repurposing goods from the food and beverage industry thereby utilizing food waste to its full potential. ### For Health Food Industry There is a rise in 'better-for-you' snack brands that are producing high quality products with a lower carbon footprint, aiming to make environmentally sound choices while catering to consumers looking for healthier snack options. ### For Flour Industry The Flour industry is highly impacted by the increase in use of upcycling ingredients or byproducts and by companies creating grain-free flours. There is an increase in use of unconventional flours for baking like vegetable flour, okara flour, etc. ## Workshop question How is your company empowering its customers to be more eco-friendly? ## Trend signals for Upcycled Flour Trend score 4.5 out of 10, from popularity 69%, activity 56%, freshness 10%. - Popularity: 69% - Activity: 56% - Freshness: 10% ## Examples of the Upcycled Flour trend 7 featured examples from Dec 4, 2018 to Apr 14, 2021. - [Defatted Sunflower Seed Snacks](https://www.trendhunter.com/trends/defatted-sunflower-seed): Plantarian's Snacks Deliver High Protein with Its Special Flour (Category: Lifestyle) Implication: Food manufacturers can explore the use of upcycled ingredients to create innovative and sustainable snack options. - [Upcycled Ingredient Cookies](https://www.trendhunter.com/trends/fancypants-baking-co): Fancypants Baking Co. Created a Line of Cookies to Reduce Food Waste (Category: Eco) Implication: The food and beverage industry has the opportunity to reduce waste and improve sustainability by incorporating upcycled ingredients in their products, as demonstrated by Fancypant… - [Artisanal Upcycled Crackers](https://www.trendhunter.com/trends/heirloom-snack-crackers): Pipcorn's Heirloom Snack Crackers are Made with Upcycled Corn Flour (Category: Eco) Implication: Exploring ways to minimize food waste and create innovative products. - [Upcycled Single-Ingredient Flours](https://www.trendhunter.com/trends/vegetable-flour): Glean's Vegetable Flour Saves Produce from Going to Waste (Category: Eco) Implication: Upcycled food products and gluten-free alternatives present an opportunity for companies to expand their product lines and appeal to a growing market segment within the food and b… - [Upcycled Gluten-Free Brownies](https://www.trendhunter.com/trends/gluten-free-brownies): Hudson Valley Cold Pressed Oils' Brownie Mix Uses Sunflower Meal (Category: Eco) Implication: Repurposing goods from the food and beverage industry offers opportunities for creating innovative products and reducing waste. - [Upcycled Bun Sandwiches](https://www.trendhunter.com/trends/bacon-buttie): Gail's Hot Cross Bun Bacon Buttie Helps to Reduce Food Waste (Category: Eco) Implication: Restaurants, bakeries, and other food and beverage companies can benefit from incorporating upcycled ingredients in their products to meet growing demand for sustainable options. - [Upcycled Cactus Tortillas](https://www.trendhunter.com/trends/grainfree-tortillas): Tia Lupita's Grain-Free Tortillas Feature High-Fiber Okara Flour (Category: Eco) Implication: Companies can explore incorporating upcycled ingredients and developing grain-free alternatives in their food production processes. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)