# Upcycled Dessert Dessert products and ingredients are prioritizing sustainability via upcycling. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 31, 2021 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/upcycled-dessert ## Key Figures - Trend score: 3.8/10 - Evidence articles: 7 ## What is the Upcycled Dessert trend? **Upcycled Dessert:** Upcycled ingredients in everything from fruit gummies to pre-made cookie dough desserts are increasingly common as brands look for ways to lessen their environmental impact by reducing food waste. ## The consumer insight behind the Upcycled Dessert trend Eco-conscious consumers are examining all aspects of their lifestyles in order to see where they can make small and large changes that reduce their personal environmental impact. When it comes to the food industry, things like waste-reduction and reuse are crucial in appealing to the growing number of sustainability focused consumers. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 12, 2019 to Mar 10, 2022 - Published: Mar 31, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Upcycled Dessert trend ### Upcycling Brands are focusing on sustainability by incorporating upcycled ingredients in their products in order to reduce food waste and appeal to eco-friendly consumers. ### Functional Snacks Brands are prioritizing functional snacks that are nutritious and offer additional benefits beyond just taste. ### Rescue Ingredients Brands are partnering with other companies to use rescue ingredients in their products, giving new life to ingredients that otherwise would have gone to waste. ## What the Upcycled Dessert trend means for industry ### For Food and Beverage Industry The food and beverage industry can utilize upcycling techniques and functional ingredients to create sustainable and nutritious products that appeal to environmentally conscious consumers. ### For Sustainability Industry The sustainability industry can work with food companies to reduce food waste, while creating new opportunities for revenue through upcycling. ### For Health and Wellness Industry The health and wellness industry can benefit from partnering with food companies to create functional snacks that are both nutritious and tasty, appealing to health-conscious consumers. ## Workshop question How is your brand prioritizing sustainability? ## Trend signals for Upcycled Dessert Trend score 3.8 out of 10, from popularity 60%, activity 45%, freshness 11%. - Popularity: 60% - Activity: 45% - Freshness: 11% ## Examples of the Upcycled Dessert trend 7 featured examples from Mar 12, 2019 to Mar 10, 2022. - [Upcycled Ingredient Cookies](https://www.trendhunter.com/trends/fancypants-baking-co): Fancypants Baking Co. Created a Line of Cookies to Reduce Food Waste (Category: Eco) Implication: The food and beverage industry has the opportunity to reduce waste and improve sustainability by incorporating upcycled ingredients in their products, as demonstrated by Fancypant… - [Upcycled Cookie Mixes](https://www.trendhunter.com/trends/cookie-mixes): Renewal Mill Makes Cookie Mixes with Okara and Oat Milk Flour (Category: Eco) Implication: Food and beverage companies could offer sustainable and unique ingredients in new products by creatively upcycling food by-products and offering alternative flours. - [Upcycled Fruit Snacks](https://www.trendhunter.com/trends/bean-bark): 'Bean Bark' is Made With Imperfect Fruit Rescued from Grocery Stores (Category: Lifestyle) Implication: The food and beverage industry has the opportunity to capitalize on the trend of upcycling imperfect produce into a range of products, potentially reducing waste and offering more… - [Upcycled Cookie Dough Treats](https://www.trendhunter.com/trends/doughp): Doughp's New Product is Made with Upcycled Brewers' Grains (Category: Eco) Implication: The food and beverage industry can explore ways to reduce waste and create new products using by-products. - [Upcycled Peanut Butter Cookies](https://www.trendhunter.com/trends/peanut-butter-cookies): Renewal Mill & Miyoko’s Creamery Use Rescue Ingredients (Category: Lifestyle) Implication: Companies in the food production industry could explore the use of upcycled ingredients and by-products to create more sustainable food options. - [Crunchy Chocolate Fruit Snacks](https://www.trendhunter.com/trends/barnana-organic-chocolate-banana-brittle): The Barnana Organic Chocolate Banana Brittle is Nutritiously Tasty (Category: Lifestyle) Implication: The organic snack food industry has an opportunity to incorporate chocolate into their product offerings to provide consumers with more nutritious options. - [Upcycled Fruit Gummies](https://www.trendhunter.com/trends/functional-gummies): Ripe Revival's Functional Gummies are Full of Whole Plant Nutrition (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate upcycled produce and functional ingredients into the manufacturing process to develop new and sustainable food products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)