# Upcycled Cleaning Cleaning products are offered in recycled or upcycled packaging. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 20, 2020 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/upcycled-cleaning ## Key Figures - Trend score: 5.6/10 - Evidence articles: 4 ## What is the Upcycled Cleaning trend? **Upcycled Cleaning:** As brands related to the cleaning space take note of the environmental impact their industry has, multinational and small companies alike are focusing on how to reduce the harm they do to the environment. For some brands, packaging is becoming a huge focus, and recycled or upcycled packaging materials are the first step in creating more sustainable, reduced-waste products. ## The consumer insight behind the Upcycled Cleaning trend Consumers today want brands to do more than pay lip service to positive causes, whether those are environmental or social. Today's eco-conscious consumer has higher expectations for brands due to the growing urgency of forces like climate change that have global implications and consequences. Thus, consumers are turning to brands that do more than donate or raise awareness, but ones that also focus on production and internal improvements. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 12, 2019 to Jan 30, 2020 - Published: Feb 20, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Upcycled Cleaning trend ### Eco-friendly Packaging Brands are focusing on using recycled or upcycled packaging materials to create more sustainable, reduced-waste products for environmentally-conscious consumers. ### Concentrated Refills Companies are offering concentrated refills that require less packaging, and some even allow consumers to mix the solution from home. ### Probiotic Cleaning Products Products with beneficial bacteria are leveraging cutting-edge science to offer a deep clean on a microscopic level, appealing to consumers who are familiar with probiotics in other products. ## What the Upcycled Cleaning trend means for industry ### For Cleaning Products Companies in the cleaning product industry can look to trends in eco-friendly packaging, concentrated refills and probiotic ingredients to develop products that appeal to environmentally-conscious and health-conscious consumers. ### For Sustainable Manufacturing Sustainability in manufacturing can be improved by implementing eco-friendly packaging solutions and reducing packaging waste with concentrated refills. ### For Probiotic Industry Probiotic industry professionals can explore new applications for bacteria in cleaning products to tap into a growing consumer interest in probiotic-based products for health and wellness. ## Workshop question How is your brand responding to the growing impact of climate change? ## Trend signals for Upcycled Cleaning Trend score 5.6 out of 10, from popularity 85%, activity 75%, freshness 9%. - Popularity: 85% - Activity: 75% - Freshness: 9% ## Examples of the Upcycled Cleaning trend 4 featured examples from Mar 12, 2019 to Jan 30, 2020. - [Concentrated Cleaning Product Refills](https://www.trendhunter.com/trends/cif-eco-refill): The Cif eco refill is Contained in Less Packaging (Category: Eco) Implication: The cleaning products industry can benefit from the development of concentrated, refillable products. - [Recycled Cleaning Product Packaging](https://www.trendhunter.com/trends/postconsumer-recycled-packaging): The Ecoleaf Post-Consumer Recycled Packaging is Eco-Focused (Category: Eco) Implication: The shift towards eco-friendly packaging in the cleaning products industry presents an opportunity for companies to stand out and attract environmentally-conscious consumers. - [Probiotic Cleaning Products](https://www.trendhunter.com/trends/surface-cleaners): VEO Active-Probiotics Creates Probiotic Surface Cleaners (Category: Art & Design) Implication: Explore the integration of probiotic-based ingredients in cleaning products to align with the growing consumer demand for microbiome-friendly options. - [Recycled Cleaning Product Packaging](https://www.trendhunter.com/trends/cif-natures-recipe): The Cif Nature’s Recipe Cleaning Products are Eco-Friendly (Category: Marketing) Implication: The cleaning products industry has the potential to innovate by focusing on eco-friendliness and natural ingredients while developing recyclable packaging to meet consumer demand. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)